Tags: Russia Probe | facebook | human review | political | religious | ethic | ads

Facebook to Require 'Human Review' for Political, Social Issue Ads

Facebook to Require 'Human Review' for Political, Social Issue Ads
(Dan Kitwood/Getty Images)

By    |   Saturday, 07 October 2017 04:00 PM

Facebook has informed advertisers that ads targeting people based on political, religious, ethnicity or social issues will undergo a manual review before they go live, following revelations that Russians had purchased several ads during the 2016 presidential campaign.

"With this update, we'll be requiring more ads to go through human review," Facebook said in an email sent to advertisers and obtained by Axios. "New campaigns with ad sets contain targeting options that we feel warrant additional review (such as those associated with topics such as politics, religion, ethnicity and social issues), we will route them for manual review prior to being approved."

This means rather than being posted immediately, such advertisers are "likely to experience a delay prior to the start of ad delivery, although we will look for ways to reduce any potential delays over time," Facebook said in its email.

Earlier this week, CNN reported that voters in Michigan and Wisconsin, which proved pivotal in President Donald Trump's election victory, were specifically targeted through Facebook ads linked to Russia.

The ads used several messages, including anti-Muslim ads, in hopes of swaying voters in the two battleground states.

Facebook estimated the 3,000 Russian-purchased ads were targeted to specific locations, but has not said where they aired. The social media site has estimated 10 million people saw the advertising.

By law, details are required to be disclosed publicly about political ads running on television stations, but not to sites like Facebook. Sen. Amy Klobuchar, D-Minnesota, told MSNBC's "Morning Joe" program Friday that she and Sen. Mark Warner, D-Virginia, plan to introduce a bill in upcoming days to increase digital ad disclosure requirements.

"We have multiple intelligence agencies, U.S. intelligence agencies, saying that Russia tried to interfere in the election," she said. "We now know that they purchased 3,000 Facebook ads and probably a lot more in other online platforms for $100,000 in rubles. And under American law, there is no way they have to register the ads or there's no proof that they existed."

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Facebook has informed advertisers that ads targeting people based on political, religious, ethnicity or social issues will undergo a manual review before they go live, following revelations that Russians had purchased several ads during the 2016 presidential campaign."With...
facebook, human review, political, religious, ethic, ads
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2017-00-07
Saturday, 07 October 2017 04:00 PM
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