Tags: dunkin | donuts | name | coffee

Dunkin' Drops 'Donuts' From Name in Shift to Coffee

Logo of donut company and coffeehouse chain dunkin donuts on samsung tablet in pink and orange lettering
(Mohamed Ahmed Soliman | Dreamstime)

Tuesday, 25 September 2018 03:46 PM

Dunkin' Donuts said on Tuesday it plans to rebrand itself as "Dunkin'" as part of new CEO Dave Hoffman's plans to bring beverages and breakfast meals to the forefront of the restaurant chain's menu.

"The new branding conveys the company's focus on serving great coffee fast, while ... retaining its familiar pink and orange colors and iconic font," the company said.

The company, whose sales in the recent quarters have been powered by breakfast and beverage items, said the new branding would be effective January.

However, the shift to drive more customers to buy its coffee comes at a time companies such as Starbucks continue to deal with stagnating demand for coffee in the United States. 

© 2021 Thomson/Reuters. All rights reserved.


StreetTalk
Dunkin' Donuts said on Tuesday it plans to rebrand itself as "Dunkin'" as part of new CEO Dave Hoffman's plans to bring beverages and breakfast meals to the forefront of the restaurant chain's menu.
dunkin, donuts, name, coffee
116
2018-46-25
Tuesday, 25 September 2018 03:46 PM
Newsmax Media, Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved