Tags: drones | technology | public relations | business

Companies Hope to Help Drones Seem Less Publicly Invasive

(AP Photo/Gregory Payan)

Monday, 06 Feb 2017 06:00 PM

Companies turning to drones to boost their businesses are gearing up for a pubic relations battle to win over customers who might be leery of their ever-increasing numbers, technology news site Quartz reported.

Lady Gaga's Super Bowl light show – made up a swarm of light-emitting drones sponsored by Pepsi – is just one example, the website reported.

Chip manufacture Intel, the company that produced the software and drones behind the Super Bowl light show, also recently showed off a fireworks-like display of 500 drones in Germany and began staging nightly drone light shows at Disney World in Florida, Quartz reported.

While drone manufacturers and regulators wrestle with safety issues – including frequent crashes and poor flight training –  companies hope the light show "stunts . . . will help sway popular opinion toward overlooking having swarms of drones overhead at all times," Quartz reported.

According to Quartz, some other companies involved in public-pleasing drone services include:

  • Nevada-based startup Flirtey, which is currently delivering goods by drone in New Zealand;
  • Domino's, which has started delivering pizzas by drone using Flirtey;
  • Alphabet, which has partnered with Chipotle to deliver burritos to students in Virginia;
  • UPS, which partnered with charities and delivery startup Zipline, to begin deliveries of medical supplies in Rwanda;
  • Facebook, which wants to beam internet around the world, is looking at the use of laser-emoting drones; and
  • Mercedes, which is working with drone manufacturer Matternet on concept cars.

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Companies turning to drones to boost their businesses are gearing up for a pubic relations battle to win over customers who might be leery of their ever-increasing numbers, technology news site Quartz reported.
drones, technology, public relations, business
239
2017-00-06
Monday, 06 Feb 2017 06:00 PM
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