Tags: budweiser | super bowl | commercial | water

Budweiser Super Bowl Commercial Highlights Water, Not Beer


By    |   Friday, 26 January 2018 03:05 PM

Budweiser's newest Super Bowl commercial focuses on 2017 disaster relief efforts, to which Budweiser contributed by turning its Cartersville, Georgia, plant into a drinking water facility and filling beer cans with water then shipped to Texas, Florida, California, and Puerto Rico. 

The ad, “Stand by You,” shows Kevin Fahrenkrog, the longtime brewery employee who oversees Budweiser’s emergency brewery program, being awakened while it is still dark outside to begin the process of canning drinking water in response to a disaster.

Anheuser-Busch CEO and A-B InBev North America President Michel Doukeris said the commercial is not an attempt to get more millennials to buy the company’s beer, but agreed the ad may end up working in that way.

"These ads are very relevant to everybody, every single customer that we have out there," Doukeris said, Fox Business reported. "But it is true with millennials that they pay much more attention to that [stuff] and they give much more credit to companies that are working on things like that."

The commercial follows last year's poignant ad that paid homage to Adolphus Busch, who traveled to America as an immigrant.

Budweiser in January slipped to the fourth top-selling beer in the U.S. and currently has a 6.2 percent share of the U.S. beer market, down from 6.6 percent in 2015. Millennials are not purchasing older brands as much as earlier generations and are more suspicious of some larger corporations, Fox Business reported. 

Twitter users liked the commercial, but some wished Budweiser would bring back its iconic Clydesdales.

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Budweiser's 2018 Super Bowl commercial is an emotional nod to the workers who spearheaded disaster relief efforts in 2017 by canning water for natural disaster victims instead of beer.
budweiser, super bowl, commercial, water
Friday, 26 January 2018 03:05 PM
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