Tags: super bowl | reeducation camp | commercial | 84 lumber

Super Bowl Ads Act as Re–Education Camps for Fans

Super Bowl Ads Act as Re–Education Camps for Fans

(Marcus Ingram/Getty Images for On Location Experiences )

By Wednesday, 08 February 2017 10:23 AM Current | Bio | Archive

When I made political commercials I was often asked what the difference was between political ads and commercial ads. There are many similarities: Exaggerated benefits, bait and switch promises, and sleazy, egomaniacal clients; but the main difference is political ads must make all the sales on a single day.

It’s Black Friday, After Christmas, White Sale, Tech Monday, and Fire-Blazing Prices all taking place in a compressed 14-hour day with an unalterable deadline.

So you can imagine my surprise as I watched Super Bowl LI and saw millions of dollars of in-kind advertising for Hillary three months after the election!

I thought the left wanted to overturn Citizens United and get corporate money out of politics. Yet there was one corporate Super PAC ad after another. The only difference being instead of a brief title card at the end with "Paid for by Committee to Crush Republicans," the identification was for Audi, Budweiser, 84 Lumber, and KIA, among others.

None of the subject matter had much to do with the products marketed by the companies footing the bill, although the Audi spot did have wheels. Instead the ads were what marketers call "borrowed interest." Only in this instance they were borrowing the interest of topics that appeal to only half the country and insult the other.

Celebrity endorsement ads are all borrowed interest and potentially risky, particularly if RGIII was your celebrity. But when your borrowed interest ad involves borrowing Chuck Schumer’s thumb to stick in the eye of potential customers, it’s time to re-think your marketing strategy.

Here we had an evening where Lady Gaga was on her best behavior and the corporations went wild.

84 Lumber produced a weepy paean to a Hispanic mother and child that might have worked for a low budget travel agency — say Coyote Adventures — but not a lumberyard. It looked to me like 84’s marketing department believes the illegals in the parking lot mobbing any driver that slows below 5 mph is its customer base, instead of the citizens afraid to roll the window down.

The spot begins with a little chica rousing single mommacita and heading for parts north.

None of the opposition media critics commenting on the ad asked the obvious questions: Where’s dad? Why isn’t the girl in school? Was mom behind on the rent? What’s with the plastic debris? What kind of mother throws her daughter into a moving boxcar with a bunch of strange men?

Why not dispense with travel headaches and just sell the girl to sex traffickers?

USA Today says the ad is a "moving depiction of immigration's harsh realities." No, the ad is what happens when one sets out to willfully violate U.S. immigration law at the expense of your family.

Maggie Magerko, the owner of 84 Lumber, claims to support Trump’s wall and the "security" it means to her, but that ad is a strange way to demonstrate it.

Audi’s featured a soapbox derby where a beta male watched his daughter race against the chubby children of Trump voters. Dad asks himself, "What do I tell my daughter?" It is a problem. Dad’s trying to depress his daughter by convincing her women are paid less than men, when economic research doesn’t support him.

So he’s forced to recycle bromides from "You can keep your doctor" Obama and hope Chelsea doesn’t fact check him. Defying gravity (fat people should go downhill faster) she rockets to victory and then leaves someone else to take care of her vehicle — possibly 84 Lumber’s illegal — because it won’t fit in daddy’s Audi.

Then I’m watching the Budweiser ad and thinking "we traded the Clydesdales for this?"

Eberhard Anheuser is another immigrant starring in a polemic, except he leaves the underage girls at home. Anheuser crosses the Atlantic, meets Trump voters — in New York of all places — who sneer, "We don’t want you here." Has a steamboat blow up on him and finally gets to a red state where he’s welcomed to St. Louis.

Eberhard enters a bar where one of the patrons generously buys him a beer. Displaying the immigrant gratitude to which Americans have become accustomed, he tells his benefactor next time they’ll be drinking a beer HE chooses.

Watching those ads should convince even the most complacent conservative that we’re losing the war for the culture. When corporations don’t care what potential customers think of their political posturing and how it might affect sales it displays a breathtaking arrogance and contempt.

I must say I’ve grown to accept the disdain of the opposition media and leftist politicians, but when beer and car salesmen look down on you, it’s time to draw the line.

It’s high time conservatives followed the Patriot’s example and mounted a comeback of our own.

Michael R. Shannon is a commentator, researcher for the League of American Voters, and an award-winning political and advertising consultant with nationwide and international experience. He is author of "Conservative Christian’s Guidebook for Living in Secular Times (Now with added humor!)." Read more of Michael Shannon's reports — Go Here Now.

© 2020 Newsmax. All rights reserved.

1Like our page
You can imagine my surprise as I watched Super Bowl LI and saw millions of dollars of in-kind advertising for Hillary three months after the election!
super bowl, reeducation camp, commercial, 84 lumber
Wednesday, 08 February 2017 10:23 AM
Newsmax Media, Inc.

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
© Newsmax Media, Inc.
All Rights Reserved