Tags: trump | democrats | media bias | twitter

Trump Can't Beat the Democrats with Facts

Trump Can't Beat the Democrats with Facts

President Donald J. Trump speaks during his Keep America Great Rally on September 16, 2019, at the Santa Ana Star Center in Rio Rancho, New Mexico. (Cengiz Yar/Getty Images)

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Tuesday, 17 September 2019 11:29 AM Current | Bio | Archive

There’s a credo in the legal profession: If you have the facts on your side, pound the facts. If you have the law on your side, pound the law. If you have neither, pound the table.

The Democrats, bereft of facts and law, unceasingly pound the table to destroy Donald Trump.

First, it was the charge of Russian collusion. Robert Mueller found none. Hard evidence is emerging, from the DOJ’s inspector general, that the Deep State staged the entire charade.

Other charges ensued: Racist, despite record employment for blacks. Misogynist. Xenophobe. Hitler. Stalin. Mussolini.

Underpinning all these attacks and allegations are the continuous threats of impeachment.

If the aforementioned isn’t enough, The New York Times tried to slime Justice Brett Kavanaugh with a hit-piece based on a book by Robin Pogrebin and Kate Kelly.

Facts vs. Feelings

Conservatives are fond of claiming that facts have no feelings.

Progressives, on the other hand, believe the opposite: Feelings have no facts — and don’t need facts.

To wit: Upon hearing the smear against Kavanaugh, Bernie, Elizabeth Warren, Cory Booker, Kamala Harris, Beto, Julian Castro, and Mayor Pete immediately called for Kavanaugh’s impeachment.

The reputation of The New York Times? Mission accomplished. Damage is done and permanent. The way to beat Trump: hit, retract, apologize, high-five.

Facts Aren’t Winning

Mr. Trump always meets the press on the White House lawn before boarding the Marine One helicopter. There, shouting over the noisy chopper, he skillfully makes his case, replete with facts, on the topics du jour. At his political rallies, always televised and attended by thousands of supporters, he likewise reels off facts and figures supporting his many accomplishments.

Yet, Trump’s facts feasts are constantly overshadowed by barrages of venom from his media and political enemies.

I’ve said it before and will say it again: Go to Starbucks. Start talking politics. Most people there know and believe the Democrats’ propaganda, which they hear on CNN, MSNBC, ABC, CBS, and ABC, or read in The New York Times and Washington Post.

President Trump loves Twitter. He claims that it allows him to circumvent the hostile media. While that may be true, Twitter won’t help him to the degree he wishes. According to Pew, only 22 percent of Americans use Twitter, and they skew younger than the general population. Of them, 36 percent are Democrats, 21 percent are Republicans, and 29 percent are independents.

Furthermore, Pew claims that 69 percent of American adults use Facebook, and 74 percent of them use it daily.

What about the 78 percent of Americans who don’t use Twitter and the 31 percent who don’t use Facebook?

I aver that social media are used mostly for hyping, sniping, and griping — not persuading. Also, it’s tough to get anyone’s focused attention on those sites. Moreover, all the never-Trumper journos are on Twitter and Facebook, and they use those platforms to twist and slash Mr. Trump.

What Can Donald Trump Do?

Trump must pound the table. Hard.

Recall my column a year ago, advising the president to create a Delta Media Force, modeled after the U.S. Army’s Delta Force. He needs a strong retaliatory front, because he can’t and shouldn’t fight his innumerable enemies alone.

When I wrote this Delta piece, Sarah Huckabee Sanders was Trump’s vocal and visible press secretary. But, she left her post in July. The new press secretary, Stephanie Grisham, is mysteriously invisible and irrelevant.

Because the traditional media are saturated with anti-Trump rhetoric, the president must find a way to use this same enemy territory to his advantage. And, he can’t barrage people with facts, because that approach isn’t working.

Trump must start producing emotion-grabbing TV spots. An example:

It’s 2020. A disaffected husband and wife, who voted for Trump in 2016 but are now tired of Trump’s controversies, have decided to vote for Elizabeth Warren. Fast-forward to 2022. Both are unemployed. The factory where they worked has closed. Their “free” health insurance is useless, because they must wait weeks to see a doctor.

Soul-stirring emotion, not dry facts, will sell in today’s circus environment. Trump’s team knows how to, and must, execute this strategy. It will work.

Marc Rudov is a branding advisor to CEOs, speaker, media commentator, and author of "Brand Is Destiny: The Ultimate Bottom Line" and "Be Unique or Be Ignored: The CEO’s Guide to Branding." Find him at MarcRudov.com. For more of his reports, Go Here Now.

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There’s a credo in the legal profession: If you have the facts on your side, pound the facts. If you have the law on your side, pound the law. If you have neither, pound the table.
trump, democrats, media bias, twitter
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2019-29-17
Tuesday, 17 September 2019 11:29 AM
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