Tags: social media | immaturity | isolation | sex | relationships

How Facebook Made Sex Unpopular

How Facebook Made Sex Unpopular

By Thursday, 09 March 2017 04:00 PM Current | Bio | Archive

Adults are having less sex than they did 20 years ago, according to a study conducted by two professors at San Diego State University and Florida Atlantic University, respectively.

A 2017 survey by Pornhub for International Women’s Day concludes that women watch more porn on smartphones and tablets than men (79.8 percent vs. 69.2 percent) — refuting the myth that watching porn is a male activity.

What’s going on here? There are lots of academic justifications for this aberrant behavior: fewer people are in relationships and more are living with their parents, for longer. But, these excuses are nonsense.

Sexual drive, for all of history, has transcended and overcome every circumstance limiting contact between two people who desire each other.

The researchers missed the boat entirely.

Real sex has a basic requirement: a real relationship between real adults, who must understand themselves and each other, and emotional complexities and nuances.

Alas, the pool of adults has dropped precipitously in the Western culture of safespaces, microagressions, perpetual protesting, political correctness, and the militant hatred of men.

There’s another factor at play. Unsocial media have spawned a world of fake news, fake views, fake intelligence, fake maturity, and fake relationships.

Result: people now fear, and have become separated from, reality.

To explain this syndrome, I have coined “social mediapathy” (see Chapter 9 in my new book at BrandIsDestiny.com). The more time one spends on Facebook and Twitter, and other sites, the more the apathy and contempt build.

Today, people loathe each other and work hard to avoid the messiness of intimacy. It’s so much easier, if one tires of or disagrees with another, to click the mouse on "unfriend" or "block."

Life online is akin to being submerged in a digital sensory-deprivation tank. In other words, people insulate themselves from feelings and isolate themselves from each other.

This digital life is artificial, a video game. The wags in techdom talk incessantly about robots and artificial intelligence — evidently more appealing to them than humans. It’s eerie.

So, given all of this ersatz humanity, where will people acquire the skills to engage in sex, let alone friendships? Nowhere.

This social dysfunction, naturally, spills over into the business world.

How often do people at work not return phonecalls and emails, or do so with invective? Answer: frequently. Worse, they think such boorishness is perfectly acceptable.

Here’s a true story. A man was in his boss’s office. The boss stepped out for a moment. The man inadvertently saw something he didn’t like on his boss’s exposed computer screen. This miscreant snapped a photo of the screen and emailed it around the office.

What is the root of such deviant behavior? Social mediapathy.

Now, imagine being the CEO of a company whose employees and customers resemble the aforementioned miscreant, and said CEO must decide how to brand his company and which personnel are mature enough for said task.

Navigating the infantilized marketplace and workplace is the biggest corporate challenge of our time, and the situation continues to deteriorate.

That adults are having less sex today than two decades ago is a symptom of a nagging societal problem: pervasive immaturity.

The true challenge is restoring adulthood, only achievable offline, as the norm.

Marc Rudov is a branding advisor to CEOs, speaker, media commentator, and author of "Brand Is Destiny: The Ultimate Bottom Line" and "Be Unique or Be Ignored: The CEO’s Guide to Branding." Find him at MarcRudov.com. For more of his reports, Go Here Now.

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That adults are having less sex today than two decades ago is a symptom of a nagging societal problem: pervasive immaturity. The true challenge is restoring adulthood, only achievable offline, as the norm.
social media, immaturity, isolation, sex, relationships
Thursday, 09 March 2017 04:00 PM
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