Tags: pc | political correctness | trump

It's Not PC to Focus on Individual Liberty

By Friday, 24 June 2016 11:02 AM Current | Bio | Archive

One of the reasons for Donald Trump’s popularity in the 2016 presidential race: he’s taken a sledge hammer to political correctness.

If only other CEOs would be as outspoken. Most live in abject fear of disapproving, angry mobs.

PC is a scourge on our society. It controls what citizens can or cannot think, believe, feel, say, do, earn, and own — despite the rights guaranteed by the Constitution — under the rubric of social justice.

Feeling slighted and offended is the new American pastime. Typically originating in left-leaning universities and then spreading to the sympathetic media outlets and bodies of government, political correctness has become markedly pronounced — and enforced — since Barack Obama took the reins from George W. Bush in 2009:
  • The Obama administration plans to reallocate funding to force low-income people into upscale neighborhoods — because they’re too wealthy and too white.
  • 16 Democrat attorneys general banded together to threaten legal action and huge fines against anyone who rejects man-made climate change, an unproven theory.
  • A new law in New York City will fine $250,000 those businesses and landlords who refuse to address transgenders by the pronouns “ze” and “hir.”
  • The president of Emory University comforted “traumatized” students who saw Trump 2016 written in chalk on campus sidewalks.
  • Martin O’Malley, former Maryland governor and opponent of Hillary Clinton, apologized to the offended mob for exclaiming that “all lives matter.”
The fear of “disobeying” the PC purveyors is widespread, palpable, and consequential. On campuses and in the streets, the rabble riots, injures innocents, and destroys property.

Elected politicians and appointed apparatchiks suppress voter opposition, thereby wielding massive power to regulate, confiscate, and subjugate — while sycophantic media applaud and assist them. To wit: Addressing attendees at his final White House Correspondents Dinner, on April 30, 2016, President Obama concluded with these telling words: “It has been an honor and a privilege to work side-by-side with you to strengthen our democracy.”

Newsflash: The media are chartered to challenge the president, hold him to account — not work side-by-side with him. And, because of this unethical collusion, citizens feel duped.

Donald Trump’s unchecked bold authenticity and disdain for “incompetent politicians and the dishonest media,” in contrast, have given a voice to the silent majority: those who’ve been afraid to live and speak as they wish, in light of the aforementioned.

A politically correct CEO will endanger his company’s brand, as branding is premised on bold messages that pique audiences. Blandness and weakness don’t sell. Put your foot down. Don’t dedicate your company to infantilized customers, who aren’t real. Learn from Trump, whose income has increased 50 percent in the past year — by being politically incorrect.

Political correctness hurts profits and competitiveness. Fight back — it works. When petulant students at Ohio State staged a sit-in, the university’s president, unlike his feeble colleagues around America, threatened jail and expulsion. The babies, unaccustomed to challenge, obeyed. Problem solved.

Political correctness, you must admit, doesn’t accurately connote its ramifications. The phrase is too generic and innocent-sounding. Whose politics? What correctness? Time to rebrand it.

Let’s break it down. Whose politics? Secular-progressive (leftist) politics. Conservatives do not riot, nor do they occupy buildings to make demands, nor do they regulate, confiscate, and subjugate.

What correctness? The tactics of intimidation and tyranny. The mob, which has no authority, intimidates. Governments and universities, which do have authority, tyrannize. For example, Seattle’s politburo banned the word citizen — deeming it “offensive” to foreigners.

So, when combining secular-progressive with intimidation and tyranny, we get SPIT — exactly what government and mob bullies hurl at their liberty-loving targets. For further impact, I borrow from the Gadsden flag ("Don’t Tread on Me"), used since 1775, to symbolize individual liberty.

My updated admonition: Don’t SPIT on Me. The goal is identical: preserving individual liberty. The objective of Big Government and those who SPIT is to quash individual liberty. Replacing PC with SPIT puts specificity into its usage — giving it unambiguous meaning and a strong visual, and evoking raw emotion (who wants to be spat upon?). That’s the goal of branding.

Don’t let oppressive governments or angry mobs SPIT on your company. SPIT will undermine your authority, decimate your brand, and dilute your bottom line. Remember: blandness and weakness don’t sell.

Marc Rudov is a branding adviser to CEOs, and is the author of "Be Unique or Be Ignored: The CEO's Guide to Branding." He is the founder of MarcRudov.com. For more of his reports, Go Here Now.

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One of the reasons for Donald Trump’s popularity in the 2016 presidential race: he’s taken a sledge hammer to political correctness.
pc, political correctness, trump
Friday, 24 June 2016 11:02 AM
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