Tags: lebron james | nba | china | nike

LeBron Shames Himself and the NBA to Increase His Wealth

LeBron Shames Himself and the NBA to Increase His Wealth
LeBron James #23 of the Los Angeles Lakers in action before the match against the Brooklyn Nets during a preseason game as part of 2019 NBA Global Games China at Shenzhen Universiade Center on October 12, 2019, in Shenzhen, Guangdong, China. (Zhong Zhi/Getty Images)

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Tuesday, 15 October 2019 03:26 PM Current | Bio | Archive

Last week, I opined about corporate America’s — specifically, the NBA’s — craven, shameful submission to China. Believe it or not, the situation worsened yesterday.

To refresh your memory, the brouhaha began when the general manager of the Houston Rockets, Daryl Morey, tweeted support for the Hong Kong protestors: “Fight for Freedom. Stand with Hong Kong.”

So, LeBron James, a.k.a. King James, hereby a.k.a. King Shames, power-forward of the L.A. Lakers, weighed in on the China controversy:

“I’m not here to judge how the league [NBA] handled the situation. I just think that, when you’re misinformed or you’re not educated about something – and I’m just talking about the [Daryl Morey] tweet by itself – you never know the ramifications that can happen. We all see what that did, not only did for our league but for all of us in America, for people in China as well. Sometimes you have to think through the things that you say that may cause harm not only for yourself but for the majority of people. I think that’s just a prime example of that.”

In other words, LeBron’s idiotic word-salad proves that he is misinformed and uneducated, and has become yet another hypocritical supplicant of communist China.

In case you don’t understand how China operates, here’s a reminder. A few days ago, Xi Jingping, China’s dictator, warned the Hong Kong protestors and the world: “Anyone attempting to split China, in any part of the country, will end in crushed bodies and shattered bones.”

Popular DJ Zedd has been permanently banned from China because he liked a “South Park” tweet mocking China.

Got that?

This is the same LeBron James who, with Draymond Green of the Golden State Warriors, demanded, in June of this year, that the NBA start calling team-owners “governors” — because “owner” is offensive, redolent of slavery.

Of course, the woke, pathetic NBA capitulated. Will these ballers next insist that Fannie Mae (Federal National Mortgage Association) ban the word "homeowner"?

This was fake outrage to get attention and to control Adam Silver, commissioner of the NBA, and it worked.

In 2016, the NBA, in the epitome of virtue-signaling, yanked its All-Star Game out of Charlotte because North Carolina had banned transgender toilets. The league took a “stand” in America but bows to China, the worst place to be LGBT.

What’s really going on here?

Simple: For hypocrites, money trumps principles.

In 2015, Lebron signed a lifetime endorsement deal with Nike, likely to pay him over $1 billion — one billion dollars — by the time he's 64 (he’ll be 35 in December). He’ll make most of that money in China, a country of 1.4 billion subjugated people. The same is true of all NBA players.

LeBron figures he must suck up to the commies for the next 29 years.

The NBA is no longer the National [American] Basketball Association. It’s now the Nike Basketball Association.

Nike shoes are made in China, largely in sweatshops. And, most Nike shoes are sold in China. Ergo, LeBron’s retirement plan is based in China.

LeBron James moved to Los Angeles to phase out basketball and ramp up his Hollywood career. But, Hollywood is a fickle mistress. He needs those shoes.

Michael Jordan, worth about $2 billion, retired from basketball 20 years ago. He makes a large portion of his money today from his Air Jordan line of shoes, made by, you guessed it, Nike. He’s the model for other ballers. So far, Jordan has been silent on this current controversy.

If, to increase his wealth, LeBron must shame himself and the Nike Basketball Association by condoning Chinese communism, so be it — notwithstanding those crushed bodies and shattered bones.

China owns Nike and the NBA and the NBA players. China is the owner, not the "governor."

But, as I indicated in my previous column: “Like all Faustian bargains, this one, too, will backfire.”

Marc Rudov is a branding advisor to CEOs, speaker, media commentator, and author of "Brand Is Destiny: The Ultimate Bottom Line" and "Be Unique or Be Ignored: The CEO’s Guide to Branding." Find him at MarcRudov.com. For more of his reports, Go Here Now.

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MarcRudov
If, to increase his wealth, LeBron must shame himself and the Nike Basketball Association by condoning Chinese communism, so be it — notwithstanding those crushed bodies and shattered bones.
lebron james, nba, china, nike
693
2019-26-15
Tuesday, 15 October 2019 03:26 PM
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