Tags: Hollywood | Media Bias | economics | elitist

Decoding Hollywood's Elitist Economics

Decoding Hollywood's Elitist Economics

Actress Viola Davis in the press room at the Oscars at the Dolby Theater in Los Angeles, Calif., Sunday, Feb. 26, 2017. (Jordan Strauss/Invision/AP) 

By Monday, 27 February 2017 05:32 PM Current | Bio | Archive

At the 2017 Academy Awards presentation, Viola Davis, who won an Oscar for best supporting actress in "Fences," epitomized the smug, elitist attitude in Hollywood with these words from her acceptance speech, "I became an artist, and thank God I did, because we are the only profession that celebrates what it means to live a life."

The next day, the mainstream media, en masse, were celebrating Davis’s words by exclaiming that she "stole the show."

Let me understand this. Reciting words someone else wrote and projecting director-instructed emotions on cue, while gazing tearfully into a camera, is living a life more so than actually living a life?

Hubris on steroids.

Jimmy Kimmel, the host, came out of the gate bashing President Trump, and others followed suit. Iranian director Asghar Farhadi won a golden statue for best foreign-language film, but he boycotted the event to protest Trump’s temporary ban on immigration from seven terrorist countries, including Iran.

When an Iranian engineer read Farhadi’s written explanation for his boycott to the glitterati gathered at the Dolby Theater (once called the Kodak Theater), he got a standing ovation.

Remember: expressing fake emotions is called acting.

Meanwhile, the ratings for this self-aggrandizing, incestuous lovefest were the worst in nine years, down three percent from 2016, when Chris Rock hosted.

In Hollywood’s bizarro world, the objective is to alienate customers, not attract them — and still expect to earn accolades and make tons of cash.

Last month, Howard Schultz, CEO of Starbucks, announced that he would hire 10,000 refugees, over a five-year period, from the 75 countries where Starbucks operates. Why? To protest, you guessed it, Mr. Trump’s immigration initiative.

Imagine Mr. Schultz’s ebullience from his highly caffeinated self-approval and virtue-signaling.

It turns out that Starbucks customers didn’t share Schultz’s enthusiasm for inviting unvetted refugees into their communities.

I guess Mr. Schultz wanted to knock the bucks out of Starbucks, because, surprise, his utopian elitism backfired.

Since Schultz decided that social justice outweighs customer satisfaction, both Yahoo Finance and YouGov’s BrandIndex reported that the coffee retailer’s brand perception has declined by 67 percent.

This is elitist economics at work.

What Hollywood and Starbucks have in common: believing that a small circle of pretentious, progressive associates and acolytes represents the entire country.

When will they tire of being wrong?

Ignorance about and disdain for one’s audience is the bane of branding: a self-defeating disease with painful repercussions.

To wit, Republicans control both legislative chambers in 32 states, governors’ mansions in 33 states – as well as the White House, the U.S. House, and the U.S. Senate.

Hardworking people will tolerate only so much derision and disregard, and then they act. While trying to navigate everyday barriers to comfort, health, and success, they vote with their ballots, their feet, and their wallets.

That is what it means to live a life, Ms. Davis.

Elitist economics is the practice of loving yourself more than your constituents, and watching the declines of your ratings, revenues, and profits – while pretending not to notice or care.

Eventually, though, failure and loss of wealth shock even the haughtiest of the haughty.

It’s difficult to remain an elitist when there’s nobody left to clap, vote, or buy.

Marc Rudov is a branding advisor to CEOs, speaker, media commentator, and author of "Brand Is Destiny: The Ultimate Bottom Line" and "Be Unique or Be Ignored: The CEO’s Guide to Branding." Find him at MarcRudov.com. For more of his reports, Go Here Now.

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Elitist economics is loving yourself more than your constituents; watching the declines of your ratings, revenues, and profits, while pretending not to notice or care. Eventually, failure and loss of wealth shock even the haughtiest of the haughty. It’s difficult to remain an elitist.
economics, elitist
Monday, 27 February 2017 05:32 PM
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