Tags: squad | trump | aoc | branding | marketing | blue collar

Why the Squad Doesn't Get the Trump Blue-Collar Brand

Why the Squad Doesn't Get the Trump Blue-Collar Brand
U.S. President Donald Trump addresses the Teen Student Action Summit July 23, 2019, in Washington, D.C. (Alex Wong/Getty Images)

By    |   Tuesday, 23 July 2019 04:24 PM

Not since Franklin Delano Roosevelt has a president understood the needs and concerns of blue-collar Americans better than President Donald John Trump.

His Blue Collar constituents, that many label his base, understand the president's appeal. And it’s pundits and detractors who fail to comprehend the message that his loyalists love. And that’s the reason why with all of the hand wringing regarding race within the beltway, the majority of Americans simply don’t see it.

For the Gestalt psychologist, reality is what one perceives it to be. This translates into a profound difference among groups when it comes to race! For the politically sophisticated, nuanced mind, Mr. Trump’s statement calling for the four female Democratic congresspeople to “go back where they came from,” is not the best advice for a president to provide.

This clumsy musing gives Trump’s detractors another reason why he must be defeated. Unfortunately, this does not confront the underlying issue — who started this battle and why not finish what you have started.

The old-school, traditional way of looking at this conflagration is that presidents should never “punch down” in a fight. They must always raise the discussion level and resist base statements made by inexperienced, young, and idealistic new congresspersons. Presidents simply must take it.

The difference is that times have changed. The president and his loyal supporters have had enough. It appears that “the chickens have come home to roost,” as activists like to remind the opposing right.

It’s similar to a president saying out loud — "I’m mad as hell and I’m not going to take it anymore.” This translates for better or worse as not a racist rant, but a statement regarding where we are in our politics. Always criticizing America’s brand and never appreciating its greatness without a footnote regarding a somewhat imperfect history seems not to be an option today. Anyone making such caviler statements will have to defend them. It’s as American to be able to say such things as it is for others to vociferously disagree. The Constitution defends both, not just the one.

The key to deciphering Trump’s strength among his supporters can best be described as the silent majority. The recent brush-up with the “Squad” (Alexandria Ocasio-Cortez, Ilhan Omar, Ayanna Pressley, Rashida Tlaib) vividly illustrates the point that a vociferous minority is driving today’s issues. With all this said, even the president’s critics may give him this — he has style although it’s not universally accepted or appreciated.

The 16th century English writer Roger Ascham best describes the Trump secret: “To speak as the common people do, to think as wise men do, is style.”

Anthony Scaramucci’s book, “Trump, The Blue-Collar President,” underscores what many in America’s heartland understand, but so many presidential watchers simply overlook. For the Trump voter, the president just “gets” them.

Tucker Carlson, the conservative host of the nightly popular Fox News Channel show that bears his name, accentuates how people outside of Washington feel when he describes at the end of each broadcast that his show “is the sworn enemy of lying, pomposity, smugness, and groupthink."

What better elucidates how America feels than this call to the unheard masses who are not represented by what they see as the Mainstream Media — which is seen as a cabal of non-critical thinkers with similar thoughts, ideas, and backgrounds. Diversity anyone?

The secret for the Squad, the Democrats, and all those who want normalcy in their politics is marketing — the art and science of satisfying needs. In politics, it’s identifying the needs of enough voters to win elections.

In order to achieve this, they must confront a very basic marketing dictum. It’s not about you, it’s about your customer (the voter). This means not only appealing to your base but attracting those who don’t agree with all your positions in order to win elections.

This was not done in 2016. Perhaps more voted for Hillary but the election was still lost. Why? Because many did not understand that it is always easier when you have marketing in mind.

Dr. John Tantillo is a marketing and branding expert, known as The Marketing Doctor. JT utilizes his doctoral skills in applied research psychology to analyze the issues and personalities of the day utilizing his marketing and branding lens. This provides his readers with additional insight needed to understand the “new normal” in politics, news, and culture. Dr. Tantillo is the OpEd writer for Political Vanguard. He is the author of "People Buy Brands, Not Companies,” and the Udemy course "Go Brand Yourself!" You can follow him on Twitter @marketingdoctor and at Facebook.com/dr.johntantillo. To read more of his reports — Click Here Now.

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Not since Franklin Delano Roosevelt has a president understood the needs and concerns of blue-collar Americans better than President Donald John Trump.
squad, trump, aoc, branding, marketing, blue collar
Tuesday, 23 July 2019 04:24 PM
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