For those following politics, who are in the business of politics, or know everything about politics, Joe Biden’s days in the Democratic nomination process are numbered.
As far as they are concerned, the only person who doesn’t know this is Joe Biden.
However — nothing can be further from the truth.
In reality, Democratic poll respondents are saying loudly and clearly that they prefer his brand to the other Democratic contenders in the 2020 race. That's the dirty little secret most insiders fail to understand, and will likely lead to the re-election of Donald Trump; that is, if the Democrats don’t wake up.
This disconnect between political professionals and the voting public can best be understood like this:
The other candidates wanting to secure their party’s nomination may be better, but the voters simply don’t like them as much as they do Joe Biden — no matter how he may stumble. This may be the worst news for candidates Sanders, Harris, Buttigieg, Warren, and the rest of the field.
But as advertisers will remind us — you don’t have a product to sell if the consumer isn’t buying.
To further muck up the waters it's been reported that former President Barack Obama, the ultimate political insider, has also weighed-in regarding the Biden nomination in a New York Times article. The same article was later summarized by Business Insider in, "Obama Told Biden Advisers Not to Let the Former Veep 'Damage His Legacy' in his 2020 presidential run."
Obama counseled Biden before the former vice president announced his 2020 run, offering this advice, "You don't have to do this, Joe, you really don't." Biden’s reported response was that he felt "an obligation to take on Trump and that he wouldn't be able to forgive himself if he didn't give it a shot."
For Democratic party voters who care about likeability, this instance of palace intrigue is not a factor. If anything, it presents Biden as an even more attractive candidate to voters.
That is, as someone wanting to make the necessary sacrifices to defeat Trump, all in the name of serving the party and ultimately saving the country, what could be more valiant in the eyes of an electorate wanting anyone but the gaggle they now have before them?
The possible blemish for the Obama brand that may lie in this cited interaction between the former president and cice president is self-interest.
Barack Obama could be seen as protecting a legacy that could be further damaged by another loss from a protege. First Hillary. Now Biden.
It should be mentioned, that Obama’s initial resistance in getting involved in the nomination process was a smart one and should be continued at all costs.
Any speculation by other candidate's campaigns regarding collusion between Obama and Biden is not only odious to the former vice president but to the process in general.
It simply should not be done.
And in the end, if a clear winner is not selected, there is always an open convention where perhaps another candidate who has not yet chosen to run up to that point in time, becomes the party’s nominee.
But, until then it’s rather a straightforward path for Biden.
Keep reminding your voters of your brand benefits — likeability, warmth, and integrity.
These are all essentials to defeating President Trump. It’s a perfect course of action when it comes to winning elections in 2020: That it’s always easier when you have marketing in mind.
Dr. John Tantillo is a marketing and branding expert, known as The Marketing Doctor. JT utilizes his doctoral skills in applied research psychology to analyze the issues and personalities of the day utilizing his marketing and branding lens. This provides his readers with additional insight needed to understand the “new normal” in politics, news, and culture. Dr. Tantillo is the OpEd writer for Political Vanguard. He is the author of "People Buy Brands, Not Companies,” and the Udemy course "Go Brand Yourself!" You can follow him on Twitter @marketingdoctor and at Facebook.com/dr.johntantillo. To read more of his reports — Click Here Now.
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