Winning the midterms is all about Independents.
Despite this week’s stock market correction, and “swiping of the derangement kind” toward the president and his party, this fact is abundantly clear.
When they say it’s not about the Independents, well then it’s all about the Independents.
But for some reason, some just don’t hear it.
If you listen to the experts, regarding the midterms, it’s simply a matter of time until we are back to the good old days of Obama, the Democrats, and a lackluster economy.
The thinking is that most Americans will want this change by the fall and will vote for anyone but Trump once they return to their senses.
And after this epiphany, Americans will then be predisposed to the Democratic “talking points” presented by seasoned operatives who truly understand the plight of the American working person.
Mind you, these people are the same gang who brought a “messaging and communications” strategy that gave us the very person whose party they want to unseat.
The only problem with this thinking is that this sect doesn’t yet realize that the political landscape has changed and that both Democrats and Republicans are now the minority parties and it’s the Independents who rule. A hard fact to concede when defeat of the enemy at any cost is the only option.
In a recent Gallup poll, most voters are neither Democrats nor Republicans. They are Independents.
With Independents comprising 46 percent of the electorate; Democrats 27 percent, and Republicans 25 percent, the smart money has to be with independents and persuading them to vote for one’s political personalities.
The key for each party in the midterms is to select candidates who speak like the people they represent rather than a second-year graduate student trying to impress their professor for a political science class assignment.
It’s only the “old at heart” who hold on to this dated party politics model — much like those who prefer vinyl and CDs over mp3 music formats.
And it will be the “young at heart” — like those who knew why Obama and Trump would win — with the potential of “cleaning up” this next election cycle.
With this in mind, why the Democrats would choose to roll out a dynasty brand name, like Joe Kennedy, is a true mystery after observing the 2008 and 2016 election cycles.
The country has moved on and wants novel personalities rather than ones with legacy names. The plain truth is what works for one group may not work for another. And it’s why marketing and branding will dominate our politics in the years and decades to come whether we like it or not.
This seismic change, which many deny, will determine the outcomes of elections and warrants a new model — one that focuses attention on Independents by both lesser parties.
The biggest problem for both Democrats and Republicans but more so for the Democrats is that professional politicians (except for Trump) have a tin ear when it comes to what voters want. They simply fail to have a marketing sensibility. Not good for today’s politician. Consider Messrs. Obama and Trump.
Democrats believe that bigger government can solve people’s problems when in reality only businesses committed to satisfying their needs can do that.
Just ask any Millennial to give up their iPhone or other Apple device, and you will understand that a “one size fits all” will never be accepted, no matter how you market it.
Americans love choice, and big government reduces this idea and is why larger government can’t work. It’s why people come to the United States, to escape the places where all big government policies originate.
So if one wants a long-term career as a political consultant, one must focus on independents and their needs rather than “dated” ideas that may not resonate with those who vote today.
And oh yes, it is always easier when you have marketing and branding in mind.
Today’s Marketing & Branding Lens Thought
“Marketing is sales with a college education!”
— Dr. John Tantillo, The Marketing Doctor
Dr. John Tantillo is a marketing and branding expert, known as The Marketing Doctor. JT utilizes his doctoral skills in applied research psychology to analyze the issues and personalities of the day utilizing his marketing and branding lens. This provides his readers with additional insight needed to understand the “new normal” in politics, news, and culture. Dr. Tantillo is the OpEd writer for Political Vanguard. He is the author of "People Buy Brands, Not Companies,” and the Udemy course "Go Brand Yourself!" You can follow him on Twitter @marketingdoctor and at Facebook.com/dr.johntantillo. To read more of his reports — Click Here Now.
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