Tags: impeachment | democrats | branding | voters

Impeachment Will Make Democrats a Niche Brand Most People Won't Buy

Impeachment Will Make Democrats a Niche Brand Most People Won't Buy
Speaker of the House Nancy Pelosi (D-CA) and House Select Committee on Intelligence Chairman Rep. Adam Shiff (D-CA) depart a press conference at the U.S. Capitol October 2, 2019, in Washington, D.C. Pelosi and Schiff updated members of the media on the latest developments related to the impeachment inquiry focused on U.S President Donald Trump. (Win McNamee/Getty Images)

By Monday, 07 October 2019 04:20 PM Current | Bio | Archive

Politicians, lawyers, and the media are the three groups pushing the impeachment narrative. They are also the three brand segments that most Americans abhor.

And it’s why, if their efforts continue, the Democrats will lose the presidential election, lose the House, and leave the Senate Republican in 2020. And all because of insiders projecting their beliefs on a weary electorate who have had their fill of “know it alls” making bad decisions regarding their personal lives.

For most Americans who dislike politics, Trump is simply doing what he promised to do before he was elected president. They see Trump as not having those smooth, seamless political skills that many sophisticated political professionals possess. But for those "frustrated with the system" Americans, this is Trump’s charm and why they voted for him over the most qualified politician of our time — Hillary Clinton.

They simply didn’t like her and what she stood for — insider contacts which generated major profits for herself and her family, sprinkled with hackneyed political speak that pacified the needy. She and her political colleagues overlooked the issue of the day — satisfying the needs of hard-working Americans who seek better prices for their prescription drugs, advancement in their workspace and a better quality of life, and who feel they were forgotten by a ruling class that at best were “self-interested” and worse being “down-right” selfish.

With all this in play, for the “noblesse oblige,” the only answer is impeachment. Impeachment used as a short-sighted political tactic that most Americans perceive as their way to remove the vulgarian who currently resides in the White House will simply have no legs in most working-class precincts. Why? Because for these forgotten Americans it is Trump and only Trump who will continue to assist them in their life struggle and understand them like no other politician does or will ever do. For them, no politician since Franklin Roosevelt has even come close to this noblest endeavor.

These blue-collar men and women who FDR responded to in the 1930s have been replaced by the current political decision-makers. Rather than focus on this group, the “masses” shall we say, instead the targets are individuals from foreign lands who want a better life, special interests who are more concerned about their own personal needs, and an economic system dedicated to global-interest clients. All this without regard to the simple needs of Trump Americans.

Unfortunately, impeachment as a strategy will have limited appeal because it deals with ideology rather than practical needs that most Americans have regarding their government. It’s why politics is changing from a messaging and communications model to a branding and marketing one. Politics today must be responsive to needs and it is only marketing than can best assess exactly what it is that most Americans want. It’s why Trump won and continues to win the hearts and minds of most Americans who have felt betrayed or overlooked by other politicians.

Americans are tired of flowery bromides that do more for the deliverer than for the delivered to. They want answers and “can-do” solutions that the president appears to be responding to. This is seen by record unemployment numbers and a strong economy — accomplishments that many Trump detractors like to downplay with their dubious counter statistics which is seen by many as simply sour grapes.

There is a logical strategy for this group who wants to unseat the president. Embrace the idea that marketing is not about you, but rather all about your customer — the voter. Satisfy Americans “needs” by presenting better solutions than Trump can ever provide.

It's about attracting the working class with a real message that will resonate with them with their real needs, rather than ideology that excites the political science academics and their students.

And yes there is an answer for this frustrated group of politically wired intelligentsia — it is always easier when you have branding and marketing in mind.

Dr. John Tantillo is a marketing and branding expert, known as The Marketing Doctor. JT utilizes his doctoral skills in applied research psychology to analyze the issues and personalities of the day utilizing his marketing and branding lens. This provides his readers with additional insight needed to understand the “new normal” in politics, news, and culture. Dr. Tantillo is the OpEd writer for Political Vanguard. He is the author of "People Buy Brands, Not Companies,” and the Udemy course "Go Brand Yourself!" You can follow him on Twitter @marketingdoctor and at Facebook.com/dr.johntantillo. To read more of his reports — Click Here Now.

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Politicians, lawyers, and the media are the three groups pushing the impeachment narrative. They are also the three brand segments that most Americans abhor.
impeachment, democrats, branding, voters
Monday, 07 October 2019 04:20 PM
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