With two weeks until the midterm elections, few are speaking of the president’s secret weapon — his accomplishments and how they may be the deciding factor.
His opponents remind us of the rules of political engagement.
These critics provide us with a blueprint on just how to be presidential, the calculus for winning midterms, and what or what not to say in order to win elections.
They repeatedly tell us that the president’s party loses congressional seats two years after the presidential election. They also underscore how the president’s poor use of word choices are the cause of all uncivilized behavior.
Add to this, they opponents proclaim that the president, along with his enablers, the Republicans, must be defeated for the good of the republic.
For them, anything less is inconceivable.
For Trump’s detractors words matter. The president's accomplishments — not so much.
And there lies the disconnect — between Trump naysayers and Trump believers. Or said another way, between those who like "to talk" versus those who like "to act."
For Trump supporters, it’s a matter of doing it rather than saying it.
The reason for this bias is a very human and understandable one.
We as a species, appreciate the activities we perform and either denigrate or overlook what the others do. The universe is built around their global view.
For this special group of overseers, many whom are journalists, their perception of word use is an enterprise so very different from what the president does.
Their business is words, while Trump’s is business.
They see the president as an actor who isn’t as careful about words. So he must not be doing his job. The president is simply not up for the position even though he may responding to the voter’s clarion call to do something in Washington, D.C. instead of just talking about it.
By engaging in this behavior, they miss the very brand benefit that many have yearned for after many years — results! They may also be making a significant error in the process, that is, missing what the silent majority really wants, rather than what others think they want.
Voters for years have heard the empty promises of their presidents. From George H.W. Bush’s "Read my lips, no new taxes," to Barack Obama’s "If you like your doctor you can keep your doctor."
Americans appear to be a little tired of the nuanced speak seemingly eluding them.
Today, it appears that voters have had it. They are attracted to the "Art of the Deal," no-nonsense president who speaks like them or their older relatives.
This president may not be precise with what he says, but no politician is. This we know from the uttered gaffes of George W. Bush and Barack Obama. But one thing is certain, Donald Trump understands their needs; they will simply give him the benefit of the doubt.
It is this very factor which may not be accurately reflected in the polls.
Substance and accomplishments will ultimately shape the 2018 midterm results.
Supporters or President Trump will cite his achievements in the appointment of two U.S. Supreme Court Justices, his U.S.-Mexico-Canada Trade Agreement, as well tax cuts for individuals and businesses. These have resulted in a booming economy.
Some have even credited the president's hands-on management style with encouraging federal, state, and local jurisdictions to work together in solving the current mail bomber case.
With their focus on style, Trump’s detractors miss the other side of a valid argument, substance is what many voters want today. It's why Trump and the Republicans may win seats in the U.S. Senate, while maintaining a majority in the U.S. House.
With their focus on style, Trump’s detractors miss the other side of a valid argument —substance is what many voters want today. It's why Trump and the Republicans may win seats in the U.S. Senate and maintain the majority in the U.S. House.
Trump’s opposition may not have a clue as to how and why this could possibly happen.
Their emotion has blinded them to how best to defeat their enemy. If only they would be reminded of the stoic Greek philosopher, Epictetus, who said, "Any person capable of angering you becomes your master," they might be in a better position to achieve their midterm objectives.
One thing is certain for those who suffer from "Trump Derangement Syndrome," if they take a deep breath, while remaining calm, they will realize that it’s always easier when you have marketing and branding in mind.
Dr. John Tantillo is a marketing and branding expert, known as The Marketing Doctor. JT utilizes his doctoral skills in applied research psychology to analyze the issues and personalities of the day utilizing his marketing and branding lens. This provides his readers with additional insight needed to understand the “new normal” in politics, news, and culture. Dr. Tantillo is the OpEd writer for Political Vanguard. He is the author of "People Buy Brands, Not Companies,” and the Udemy course "Go Brand Yourself!" You can follow him on Twitter @marketingdoctor and at Facebook.com/dr.johntantillo. To read more of his reports — Click Here Now.
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