When playing team sports, astute coaches know that it’s not usually the entire team that needs encouragement in times of trouble.
Rather, it's a select few who need to be reminded that the game can be won.
This is also true in politics and marketing.
And it’s why the Trump campaign needs a great new "big idea" to remind exhausted Americans once again that all will be well in the end, if they only believe one more time in "The Art of the Deal" and the man behind it, who did what some viewed as the impossible — achieving victory over Hillary Clinton.
Trump is a personality with great marketing and branding instincts.
It’s why there is only one place for him to hold his GOP nomination acceptance speech: it’s not the place where conventional campaign consultants would choose as their best strategic recommendation.
The answer must be big and emotionally-based. It must offer to those listening to the speech that oh yes, America — despite a pandemic, despite endless investigations and even impeachment proceedings — can be made great again.
Charlotte, North Carolina or Jacksonville, Florida are too vanilla for this brand-oriented super-achiever.
He needs to stand at a place in America which represents all our values and what she stands for.
A place with the potential to bring all Americans together.
It must be a place that every American in these very divided times can relate to; a place standing for the meaning of America. A place representing freedom, democracy, and justice that societies globally seek to emulate .
The president needs a symbol showing both the way to the future and America's greatness in welcoming millions of weary immigrants and refugees to our shores.
Many doing so are escaping persecution, famine, and war in their native homelands.
The place is a brand unto itself — a brand that has inspired countless stories, poems, songs, and memoirs, because of its powerful representation of democracy.
The Statue of Liberty wears a crown with seven spikes representing the Seven Seas and the seven continents of the world. In the decades following her creation, she became a potent symbol of freedom and hope for the world.
Her crown also has 25 windows symbolizing gemstones and heaven’s rays shining outward to the world. The chains and shackles are at her feet and only appear when viewed from above.
Those shackles represent America breaking the chains of tyranny and accepting democracy as the only viable form of government.
The Statue of Liberty's torch represents enlightenment and her tablet represents a book of law.
On Aug. 27, the only place that President Trump should give his GOP nomination acceptance speech is in front of the Statue of Liberty; to begin the evening President Trump should swear in 100 new citizens. Then he should give an address, one entitled, "What Does America Mean to Me?" echoing the Frank Sinatra World II song; a tune reminding children about the meaning of America.
If our nation's 45th commander in chief does that, he will remind believers and those who don’t believe in the Trump brand, that great policy achievements indeed occur by successfully marketing your own unique brand — at all times.
Here is a link to that Sinatra movie short: "The House I Live In."
Dr. John Tantillo is a marketing and branding expert, known as The Marketing Doctor. JT utilizes his doctoral skills in applied research psychology to analyze the issues and personalities of the day utilizing his marketing and branding lens. This provides his readers with additional insight needed to understand the "new normal" in politics, news, and culture. Dr. Tantillo is the OpEd writer for Political Vanguard. He is the author of "People Buy Brands, Not Companies," and the Udemy course "Go Brand Yourself!" Dr. Tantillo is also the host of the popular podcast BrandTalkk, another way to talk heard and seen on YouTube.You can follow him on Twitter @marketingdoctor and at Facebook.com/dr.johntantillo. Read Dr. John Tantillo's Reports — More Here.
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