Tags: 2020 Elections | Donald Trump | Joe Biden | basement | lincoln | douglas | unscripted

Unscripted Trump Needs 50 State Debate to Beat Gaffe-Prone Biden

Unscripted Trump Needs 50 State Debate to Beat Gaffe-Prone Biden

(Chris Dorney/Dreamstime)

By Monday, 29 June 2020 02:31 PM Current | Bio | Archive

From a branding perspective, Campaign 2020 has been a failure.

Brand COVID-19 as the culprit.

Because of the pandemic, American voters have little idea on how both major candidates differ on the issues — except for Trump’s stylized tweets and Biden’s gaffe-prone utterances.

Thus, neither satisfies voters, or for that matter the fodder-hungry media.

What could change this for both men, would be a 50-state debate tour challenge from Trump to Vice President Biden. The name? "TB-50."

TB-50 (The Trump-Biden 50 State Debate Tour) would be an effective way to assess which of the two candidates could meet the demands of the presidency in real-time.

TB 50 could be held in a TV studio or front of landmarks in each state with local and national reporters engaged in social distancing.

It could either replace or augment Trump's much-criticized or hailed rallies (depending on your ideology).

The initial resistance from the Biden team would be expected.

With their rising poll numbers, they will not be predisposed to move the vice president out of the basement, except for a few scripted sound bites at staged events.

Chances are that Biden will not agree to 50 debates. He might even not agree to the three already scheduled. But here’s the problem for Biden and the advantage for Trump, the marketing professional.

When Biden fails to show, Trump could debate an empty chair representing Biden and answer questions from the local press. One could only imagine what the president would do and say if Biden fails to show.

Debates in 50 states will give the American voters and media, some good old traditional political democracy, a time when the Lincoln-Douglas debate concept was the romanticized standard for all things American elections.

Today consultants have turned presidential campaigns into scripted, talking points driven by polling. This doesn't give voters a clear picture of how the candidates will govern.

The 50 state method would allow viewers an actual, up-close look at the candidates without spinners interpreting every syllable and movement of the presidential contenders.

In 2016 Trump won because he was the unscripted candidate.

Because of the current circumstances— virus, racial unrest, and economic uncertainties, the Trump’s unscripted model will not be enough for him to win in 2020.

Trump needs an "out of the box" creative idea to get him a new "hook" (TB-50) that will put him in the top-of-mind awareness category needed to win voters in 2020.

For Brand Trump, it's his rebranding moment.

In 2016 it was the Trump rallies that fueled his unexpected victory. In 2020, it may be the debates and the rallies that will do the trick — rallies for his base, and the debates for those not yet convinced that he’s the man for the job, and Biden not.

Every day the Trump campaign fails to get Biden out of his basement, they increase their chance to lose the White House.

Trump implementing a 50-state debate strategy is the only way to "smoke-out" Biden’s clever basement strategy, which has effectively placed him in the alleged lead in the presidential sweepstakes.

This 50 state plan exposes Biden’s team basement policy to a wider group of voters, of avoiding the press and discussing beyond-complicated issues in sound bites attacking Trump.

Biden has not had a press conference in over 90 days and the main street media has not made an issue of it. To win reelection Trump must. And this tactic does just that!

And if Trump continues to use his proactive approach to winning, it will be no secret that it is always easier when you have branding and marketing in mind.

Dr. John Tantillo is a marketing and branding expert, known as The Marketing Doctor. JT utilizes his doctoral skills in applied research psychology to analyze the issues and personalities of the day utilizing his marketing and branding lens. This provides his readers with additional insight needed to understand the "new normal" in politics, news, and culture. Dr. Tantillo is the OpEd writer for Political Vanguard. He is the author of "People Buy Brands, Not Companies," and the Udemy course "Go Brand Yourself!" You can follow him on Twitter @marketingdoctor and at Facebook.com/dr.johntantillo. Read Dr. John Tantillo's Reports — More Here.

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Trump implementing a 50-state debate strategy is the only way to "smoke-out" Biden’s clever basement strategy, which has effectively placed him in the alleged lead in the presidential sweepstakes.
basement, lincoln, douglas, unscripted
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2020-31-29
Monday, 29 June 2020 02:31 PM
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