If you turn on a radio station, you'd think the only candidate for president was Joe Biden.
According to McClatchy, during the month of September, the Biden campaign outspent President Donald Trump's campaign by a ratio of over 50-to-1.
Federal Election Commission spending reports shows Biden spent over $15 million in radio ads across 50 states, while the Trump campaign spent a meager $270,000 across just seven states.
"It's almost [as if] the Trump campaign doesn't know radio exists," one GOP strategist told Newsmax. "It's stunning what's been going on with the campaign."
According to Nielsen's most recent Audio Today Report, a staggering 272 million Americans tune in to traditional radio each week.
Yet the Biden campaign has been treating it like a monopoly.
The Biden campaign is spending heavily on radio targeting evangelical Christians, senior citizens, and core supporters like urban Blacks and Hispanics.
Biden's radio targeting could be pivotal to him winning such key states as Michigan, Pennsylvania, and Wisconsin — all of which went narrowly for Trump in 2016.
The radio ad buys may also help Biden in Ohio and Texas and could be a key reason why the race is already tightening in those states.
McClatchy noted that the Biden campaign is spending heavily on urban, gospel, and Hispanic radio to help create a big turnout.
"Everyone knows radio is cheap and really effective with a captive audience who are in cars," the strategist said. "It allows for easy targeting unlike TV and it's perfect for the cash-strapped Trump."
John Gizzi is chief political columnist and White House correspondent for Newsmax. For more of his reports, Go Here Now.
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