Rick Bava - Biography


Rick Bava earned his Bachelor’s degree in Communication Arts from UW, Madison. He expanded his education further by taking graduate courses at Harvard's Extension Program before beginning his business career. Rick quickly become a business pioneer in the field of personal computers, gaining acclaim with Commodore Business Machines.

He became the senior head of external affairs for the computer services division of the Boeing Company. In 2002, Rick founded and was CEO of the Bava Group, which became the premier communications consulting firm serving the Fortune 500 community.

Bava became known for his popular blog columns “Rick Bava on the Baby Boomer Generation.”

His blog became very popular among baby boomers with personal interest in his columns, and also generated great attention from a vast number of businesses and marketing firms catering to the baby boomer generation, who recognized his growing reputation as a baby boomer thought leader and influencer. He was the keynote speaker at the forum “Baby Boomers in the 21st Century.”

He captivates and inspires baby boomers nationwide with his monthly column The Baby Boomer Corner in Today’s Senior magazine. Rick also continues to keep his eye on the pulse of the Baby Boomer Generation through his association with the Boomer Nation Radio Show.

His commentary focuses on the diverse lifestyles and life changes of baby boomers, as well as their goals and thoughts for today and the future. He is author of, In Search of the Baby Boomer Generation. He currently lives in San Diego with his wife, Lisa.

See Articles by Rick Bava

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