John Zogby - Biography
John Zogby, founder of the "Zogby Poll," is an internationally respected pollster, opinion leader, and best-selling author. A much sought-after speaker, he is represented by the American Program
Bureau of Boston.
"All hail Zogby, the maverick predictor," decreed The Washington Post when John Zogby called the 1996 presidential election with pinpoint accuracy. And he did it again in the following two elections. His presidential polling remains among the most accurate through five elections. He has served as an on-air election analyst for NBC News, BBC, CBC, ABC (Australia), and has been featured by the Foreign Press Center in Washington every election night since 1998.
Called "The Prince of Polling" by political strategist Mary Matalin, John Zogby's interactive methodology is a leader in the industry. He is the author of the best-selling and highly-acclaimed "The Way We'll Be: The Zogby Report on the Transformation of the American Dream" (Random House, 2008) and is co-author of "First Globals: Understanding, Managing, and Unleashing Our Millennial Generation" with Joan Snyder Kuhl.
His new book, "We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America," examines how Americans are actually self-forming their own tribes of common attributes and shared interests, an effort to move beyond reliance on demographics to project individual and group behavior.
Zogby writes weekly columns on Forbes.com and contributes a weekly Obama report card to the Washington Examiner's Washington Secrets, by Paul Bedard. He is also a founding contributor to the Huffington Post. His analytical expertise has also been published on the opinion pages of The New York Times, The Wall Street Journal, and Financial Times.
Since 1984 he has led successful strategic visioning, communications, marketing, and operations projects for mega corporations, small- and medium-sized businesses, local and national governments, non-profits and foundations, trade associations, and educational institutions at all levels.