John Tantillo

Jan 17, 2018
For voters, their reality is different from the experts who cover politics daily. These non-two party voters are tired of the same old issues without solutions.

Jan 8, 2018
So why do Trump’s critics continue to describe him in less than flattering terms and expect a different outcome regarding his brand’s popularity among his base and a small independent voter segment?

Dec 12, 2017
The brand winners and losers for 2017 (like 2016) included below are both political and non-political brands who have responded (or failed to respond) to market forces.

Nov 29, 2017
For voters who are not “brand loyal” Democrats or Republicans, mendacity is the new norm regarding the way politicians respond to all sex scandals.

Nov 17, 2017
They say that insanity is doing the same thing over and over again and expecting a different result. So why are advertisers continually listening to activists who want to hurt their promoted brand, when it’s their customers who buy their brand that count?

Nov 9, 2017
Marketing and branding have become the new normal in our politics, whether we like it or not.

Nov 3, 2017
“It’s not personal , it’s strictly business,” couldn’t be more appropriate when discussing the recent NFL “taking a knee” kafuffle and its effect on consumer buying behavior.

Oct 30, 2017
Houston Texans owner Bob McNair’s recent comments didn’t do his cause any good when he said: “we can't have the inmates running the prison" during an NFL owners meeting.

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