Ido Aharoni

Mar 15, 2018
Only several years ago, with the outbreak of the regional turmoil naively phrased by western media as the “Arab Spring,” Egypt was the epicenter of Mideast instability.

Mar 13, 2018
An interesting media report caught my eye last week: "Actor Kal Penn, a former aide in Barack Obama's White House, wants fellow Democrat Chuck Schumer 'out of office' after the Senate Democratic Leader delivered a pro-Israel speech in Washington this week."

Feb 21, 2018
The place’s persona must be a wide concept that identifies the nature of the place and reflects its essence.This brand essence must remain true and consistent.

Feb 12, 2018
There is nothing new about “fake news.” It is as old as civilization. Historically, “fake news” was used as a propaganda tool that consisted of deliberate misinformation. With the advent of online social media, “fake news” became the new epidemic.

Feb 9, 2018
The truth is that it did not work to begin with, at least not since the emergence of mass media. Ultimately, the goal of place branding is to direct all efforts and resources towards a single essence that the place would like to project.

Jan 29, 2018
The truth is that place branding is a never-ending process. Most people think of advertising campaigns in the context of branding. They often confuse branding with advertising. In place branding, the goal is to win hearts.

Jan 18, 2018
In the effort to form a strategic brand concept for a place, a persona of what the place is all about, there is a need to define one overarching guiding principle that tells the whole story. The narrative must be true, authentic, compelling, attractive and relevant at the same time.

Jan 8, 2018
So, how does one go about branding a place? The first step is research. Most enterprises fail due to lack of relevant and constructive research. The research phase is meant to discover the advantages and weaknesses of the place.

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