Ido Aharoni

Jan 8, 2018
So, how does one go about branding a place? The first step is research. Most enterprises fail due to lack of relevant and constructive research. The research phase is meant to discover the advantages and weaknesses of the place.

Nov 20, 2017
The influencers of today and tomorrow can no longer be reached through mainstream, traditional methods.

Nov 8, 2017
It seems that in the eyes of Saudi Arabia’s new leadership, these changes are not a deviation from tradition, but rather the opposite: A return to pre-Iranian revolution order, before the spread of Islamic radicalism destabilized the region.

Nov 3, 2017
Once media organizations became so predictable, catering only to their known base, they in fact lost the ability to cross over and gain more influence. This is how we ended up here: a never-ending political cacophony with very little ability to truly influence.

Oct 20, 2017
This an age of choice. Participants can follow whoever and whatever they want, with the ability to decide what they see and who they see it from. Individuals in the information age can create their own personal echo chamber, little bubbles.

Oct 2, 2017
When humans are exposed to new information, unfamiliar or even contradictory, they tend to be overwhelmed and intimidated. The situation further accelerates their resignation from new conversation. Often, they seek to further reinforce their pre-existing convictions.

Sep 26, 2017
Har Adar, by far, was and still is, the safest community I have ever lived in. With a nearly nonexistent crime rate, it is the closest thing in Israel to a residential "gated community," where entry points are strictly controlled.

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