Ido Aharoni



Aug 7, 2018
We now live in a new political reality, one that enhances a stereotypical and tribal view of the world. Expect this "unusual stability," meaning digitally induced political tribalism, to become the norm.


Jul 9, 2018
It is well-known that chronic overwhelm leads to anxiety. Overwhelmed people tend to make mistakes due to the toll it takes on their cognitive, nervous and even hormonal systems.


Jun 29, 2018
The campaign to free Hodeidah is unfortunate but necessary precision surgery to remove a malignant tumor spreading throughout Yemen.


Mar 15, 2018
Only several years ago, with the outbreak of the regional turmoil naively phrased by western media as the “Arab Spring,” Egypt was the epicenter of Mideast instability.


Mar 13, 2018
An interesting media report caught my eye last week: "Actor Kal Penn, a former aide in Barack Obama's White House, wants fellow Democrat Chuck Schumer 'out of office' after the Senate Democratic Leader delivered a pro-Israel speech in Washington this week."


Feb 21, 2018
The place’s persona must be a wide concept that identifies the nature of the place and reflects its essence.This brand essence must remain true and consistent.


Feb 12, 2018
There is nothing new about “fake news.” It is as old as civilization. Historically, “fake news” was used as a propaganda tool that consisted of deliberate misinformation. With the advent of online social media, “fake news” became the new epidemic.


Feb 9, 2018
The truth is that it did not work to begin with, at least not since the emergence of mass media. Ultimately, the goal of place branding is to direct all efforts and resources towards a single essence that the place would like to project.

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