Arnold Steinberg - Biography


Arnold Steinberg is the author of "WHIPLASH! From JFK to Donald Trump, A Political Odyssey." His classic graduate texts, "Political Campaign Management: A Systems Approach" and "The Political Campaign Handbook: Media, Scheduling and Advance" defined modern political campaigns. He has testified numerous times as a court-recognized expert, including on campaigns, media, and polling. He has conducted 2,000 polls and focus groups and pioneered in innovative sampling methodology, question formats, and analytics; he consulted on strategy for hundreds of political campaigns, including historic ballot measures. He has lectured widely and taught at the Graduate School of Public Policy at Pepperdine University. He is extensively published in American media and a frequent television and radio analyst. He has helped formulate major policy, ranging from free market and libertarian issues to national security to criminal justice reform. He served on federal, state and local government commissions.

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