Tags: nestle | artificial | flavors | colors

Nestle Switching to Natural Colors, Flavors in Chocolate Products

Tuesday, 17 February 2015 04:54 PM

Artificial flavors and colors will be removed from Nestle's chocolate products by the end of the year, the company says.

The decision was motivated by consumers' increasing preference for natural ingredients, the Wall Street Journal reported.

The change affects more than 250 products -- including Butterfinger, Crunch and Baby Ruth -- whose labels will say "No Artifical Flavors or Colors."

Examples of the switch to natural ingredients include the use of natural vanilla flavor instead of artificial vanilla flavor, and the use of annatto seeds instead of Red 40 and Yellow 5 food colorings, WSJ reported.

Nestle is the first major U.S. candy maker to eliminate these artificial ingredients.

"We know that candy consumers are interested in broader food trends around fewer artificial ingredients. As we thought about what this means for our candy brands, our first step has been to remove artificial flavors and colors without affecting taste or increasing the price," said Doreen Ida, Nestle's president of confections and snacks.

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Artificial flavors and colors will be removed from Nestle's chocolate products by the end of the year, the company says. The decision was motivated by consumers' increasing preference for natural ingredients, the Wall Street Journal reported. The change affects more than...
nestle, artificial, flavors, colors
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2015-54-17
Tuesday, 17 February 2015 04:54 PM
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