Tags: vegetable | colorful | name

Colorful Veggie Names get Kids to eat More

Wednesday, 19 September 2012 01:01 PM

Giving healthy foods colorful, kid-friendly nicknames – such as "Power Punch Broccoli" and "X-ray Vision Carrots" – has been found to be an effective way to get children to eat their vegetables.

Researchers at Cornell University found using such names for foods in elementary school cafeterias had a profound influence on kids’ choices – roughly doubling the children’s intake of vegetables.

"This research suggests that schools have a low-cost or even no-cost solution to induce children to consume more nutritious foods," said lead researcher Brian Wansink, a professor of marketing at the Dyson School of Applied Economics and Management at Cornell.

"These results demonstrate that using attractive names for healthy foods increases kid's selection and consumption of these foods and that an attractive name intervention is robust, effective and scalable at little or no cost. This research also confirms that using attractive names to make foods sound more appealing works on individuals across all age levels."

For the study, researchers tested the approach on 147 students ranging from 8-11 years old from five ethnically and economically diverse schools. They did not change school lunchroom menus, but carrots were added on three consecutive days – and identified carrots as "X-ray Vision Carrots."

On those days, students ate 66 percent of the carrots served – far greater than the 32 percent eaten when they were simply labeled "Food of the Day" and the 35 percent eaten when they were unnamed.

Researchers also found similar increases in kids’ food choices when broccoli and green beans were renamed “Power Punch Broccoli,” “Tiny Tasty Tree Tops,” and “Silly Dilly Green Beans.”

© HealthDay

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Giving healthy foods kid-friendly nicknames – such as 'Power Punch Broccoli' – gets them to eat more of them.
Wednesday, 19 September 2012 01:01 PM
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