Tags: Health Topics | study | junk food | ads | black children | hispanic children

Study: Junk Food Ads Target Black, Hispanic Kids

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According to a study, most ad spending, 86 percent, on programming targeted at black children is for junk food, as is most of the ad spending, 82 percent, on Spanish-language programming. (AP)

By    |   Tuesday, 15 January 2019 10:23 AM

Ads on TV channels that feature programming aimed at black and Hispanic young people are almost entirely for junk food and other unhealthy snacks and meals, CNN reports.

Most ad spending, 86 percent, on programming targeted at black children is for junk food, as is most of the ad spending, 82 percent, on Spanish-language programming, according to a study from the University of Connecticut’s Rudd Center for Food Policy & Obesity, Drexel University and the University of Texas Health Science Center at San Antonio’s Salud America!

"These companies are not just targeting black and Hispanic kids with their advertising, but they're targeting them with the worst products," Jennifer Harris, the Director of Marketing Initiatives at the Rudd Center and the lead author of the study, told CNN.

Researchers studied 32 restaurants, food and beverage companies, each of which spent more than $100 million on ads targeting children and teens in 2017. They then compared this data to information collected in 2013, and found that black and Hispanic youths are much more likely to see ads for food, and junk food in particular.

In 2017, black kids viewed 86 percent more ads for food than their white peers, and black teens saw 119 percent more than white teens. In 2013, black youths saw about 70 percent more food ads than white youths. Less than five percent of ad dollars were spent promoting healthy food, with just one percent of that being spent on programming focused on black audiences, and even less than that was spent on Spanish-language ads.

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Ads on TV channels that feature programming aimed at black and Hispanic young people are almost entirely for junk food and other unhealthy snacks and meals, CNN reports.
study, junk food, ads, black children, hispanic children
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2019-23-15
Tuesday, 15 January 2019 10:23 AM
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