Tags: Panera | bread | artificial | ingredients | remove

Panera Dropping 150 Artificial Ingredients From Menu

Tuesday, 05 May 2015 02:45 PM



Panera Bread Co. has announced it will remove at least 150 artificial ingredients from its menu by the end of 2016. The list of soon-to-be-banned ingredients includes sweeteners, coloring agents, artificial flavors, and preservatives. Responding to consumers' demand for less processed, healthier food, the company has already eliminated ingredients such as the artificial sweetener sucralose and the chemical titanium dioxide, used to make mozzarella cheese appear whiter.

The change will affect about 168 ingredients, about a third of the 460 used in Panera products. "We believed artificial preservatives, colorings, sweeteners or flavors should never be in our food," Panera said on its website.

Panera's "No No List" includes aspartame, benzoic acid, artificial colors, high-fructose corn syrup, saccharin, hydrolyzed soy protein, propylene glycol, sulfites, monosodium glutamate, maltodextrin, parabens, partially hydrogenated oils, and alum.

The "fast-casual" restaurant has been at the forefront of making food healthier. The chain has refused to use chicken raised with antibiotics for more than a decade, and it banned trans-fats in 2008.

"We are basically cleaning out our pantry," Sara Burnett, senior quality assurance manager at Panera, told Fortune.

As of today, the restaurants salad dressings won't contain any preservatives or artificial flavors colors, or sweeteners. Panera spent months reformulating and testing the new versions.

"It is a much higher standard than what makes business sense," said Panera Bread founder and CEO Ron Shaich. "It is 'How do I want to feed my daughter," he told Fortune. "That's the gold standard question and when I answer that, it tells me what I want to do for my customers. Because my customers are no different than my daughter."

The questionable ingredients will be banned from soups, salads, salad dressings, and many baked goods, but according to the Wall Street Journal, artificial ingredients will remain in some products, including soda.



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Panera Bread Co. has announced it will remove at least 150 artificial ingredients from its menu by the end of 2016. The list of soon-to-be-banned ingredients includes sweeteners, coloring agents, artificial flavors, and preservatives. Responding to consumers' demand for...
Panera, bread, artificial, ingredients, remove
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2015-45-05
Tuesday, 05 May 2015 02:45 PM
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