Health Concerns Driving Drink Choices

Friday, 17 December 2010 07:44 AM

Are you concerned about what’s in your soda can?

Then you’re not unlike the 60 percent of Americans who said in a survey that they are concerned about the negative health impact of what they drink.

In fact, health worries are driving recent changes in the buying and drinking habits of consumers, the study, issued by BeveragePulse.com, found. The majority of those concerned about the ill effects of what they drink said they will be consuming healthier beverages in the next 12 months.

The report, "Health Concerns: The Impact on Beverage Markets," also said that 74 percent of Americans don’t think beverage companies care about their health. The study also reported on: people’s perceptions of what makes a drink more “healthy”; a ranking of beverages based on perceived healthiness; the main drivers of beverage choice when it comes to brand, cost, taste, and healthiness; and the beverages respondents plan to drink more and less of.

"Our research shows that consumers' health concerns are having an impact on what they drink,” Bob Falkenberg, founder of BeveragePulse.com and president of Concept Catalysts, said in a statement. “Some categories will decline, others will grow, and there will be opportunities for new beverages that better meet consumer preferences."

Quantitative and qualitative methods were used in the research to explore what drives consumers' packaged beverage purchasers. The study sampled over 500 respondents, giving a margin of error of +/-4.3 at the 95 percent confidence level, according to the statement issued by BeveragePulse.com, which conducts research for the beverage packaging industry.

© HealthDay

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Friday, 17 December 2010 07:44 AM
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