Home |
Tags: advertising | obesity | childrens health | Dr. Oz

Educate Kids About Food Advertising

By
Friday, 16 Sep 2016 01:54 PM Current | Bio | Archive

To celebrate our victorious Olympic athletes, how would you like a free fitness tracker with your ... Happy Meal?

That's what McDonald's offered, until reports came in that they caused skin irritation (one mom posted a picture of a red spot on her child's arm that happened after wearing the band for eight minutes; it was shared online over 100,000 times).

McDonald's went from the frying pan into the fire — or, more appropriately, the deep fryer.

But such marketing missteps don't keep fast-food companies, cereal makers, and snack manufacturers from targeting kids, and for one reason: Marketing food to children works.

For a recent study, researchers monitored brain activity in kids ages 8 to14 before and after seeing food commercials.

It turns out that an area in the kids' brains associated with reward and value (the ventromedial prefrontal cortices) is "significantly more active after watching food commercials."

And what does that add up to? Well, since 1980, when Congress removed the Federal Trade Commission's authority to restrict food advertising, the incidence of obesity has more than doubled in children and quadrupled in adolescents.

Fortunately, research also indicates that you can counter marketing campaigns by talking to your kids about the thousands of TV ads they see — what's being sold, what the motive is, and how not to be swayed by bogus ads.

If you take time to educate your kids, they'll be able to enjoy a healthier, more productive future.
 

© 2017 NewsmaxHealth. All rights reserved.

   
1Like our page
2Share
Dr-Oz
For a recent study, researchers monitored brain activity in kids ages 8 to14 before and after seeing food commercials.
advertising, obesity, childrens health, Dr. Oz
240
2016-54-16
Friday, 16 Sep 2016 01:54 PM
Newsmax Inc.
 

The information presented on this website is not intended as specific medical advice and is not a substitute for professional medical treatment or diagnosis. Read Newsmax Terms and Conditions of Service.

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
© Newsmax Media, Inc.
All Rights Reserved