Dr. Mehmet Oz is host of the popular TV show “The Dr. Oz Show.” He is a professor in the Department of Surgery at Columbia University and directs the Cardiovascular Institute and Complementary Medicine Program and New York-Presbyterian Hospital.

Dr. Mike Roizen is chief medical officer at the Cleveland Clinic Wellness Institute, an award-winning author, and has been the doctor to eight Nobel Prize winners and more than 100 Fortune 500 CEOs.


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Tags: advertising | junk food | behavior | Dr. Oz

Talk to Kids About Unhealthy Advertising

By and
Tuesday, 14 May 2019 11:41 AM Current | Bio | Archive

In 1955, when James Dean starred in the movie “Rebel Without a Cause,” he made teen angst and defiance cool for a whole generation of kids.

Now researchers from University of Chicago Booth School of Business are suggesting that all that attitude can be used to make youngsters, especially adolescent boys, a lot healthier. And you may never have to say “Eat your broccoli or no dessert” again.

The study, published in the journal Nature Human Behavior, found that eighth graders can be turned off to fast food, junky snacks, and sugary beverages if they're made aware of how companies manipulate them and damage their health through exploitive marketing and deceptive messaging.

The researchers had boys and girls read a fact-based, expose-style article on big food companies, explaining that when candy and soda, for example, are equated with happiness, kids will get roped into believing it.

The researchers then sent food ads on an iPad to the kids, who were asked to write on them, graffiti style, to change their message from false to true.

The result? Girls seemed to respond equally to standard healthy info and the more aggressive messaging about food companies.

But boys responded more enthusiastically to the expose: They reduced daily purchases of unhealthy drinks and snacks in their school cafeteria by 31%, and the improvements persisted for the rest of the school year.

So talk to your kids about how they're targeted. Ask them to talk to their teachers about researching food ads.

That will give your rebel a cause.

© King Features Syndicate

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Researchers from University of Chicago Booth School of Business are suggesting a way to make youngsters, especially adolescent boys, a lot healthier.
advertising, junk food, behavior, Dr. Oz
Tuesday, 14 May 2019 11:41 AM
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