Lifesize, a diet system based on portion control and no-brainer food-measuring tools, is slowly gaining attention — and credibility.

Developed by personal trainer Steven Kates and independent filmmaker Myles Berkowitz, Lifesize is starting to catch on, with Home Shopping Network appearances and a Colorado State University study that shows the system helps people shed pounds, according to the New York Times.

That may be because the system allows dieters to eat what they like, just in smaller portions. And foods such as low-fat yogurt and all fruits can be eaten freely, without attention to portion size. The strategy might sound a bit like Weight Watchers, but there is no point system and fat-gram counting to contend with.


Lifesize “is not a perfect system, but it is a system that makes you think, which is more important,” says Dr. Tsz Ying Lee, an internal medicine specialist in Los Angeles who runs a weight management business and acts an an unpaid consultant to Berkowitz and Kates.

To read the complete New York Times story, go here.