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Starbucks Cutting Back on Wacky Drinks

Starbucks Cutting Back on Wacky Drinks

A woman takes a drink from a 26-ounce Caramel Frappuccino at a Starbucks. (Timothy A. Clary/AFP/Getty Images)

By    |   Friday, 27 April 2018 11:25 AM

Starbucks is cutting back on wacky drinks like the Unicorn Frappuccino and Crystal Ball Frappuccino, saying that it will slash the number of its limited-time offers by 30 percent, according to USA Today.

As Starbucks makes that bad news to fans of the drink, the company said it will be rolling out new frappuccinos next week, the newspaper added. USA Today said that in the past, the drinks have only been available for a handful of days and are often photogenic, which makes them social media favorites.

Fortune magazine wrote that some of Starbuck's crazy specials drinks did not go over well last year. The magazine reported that some baristas specifically noted their hatred for the popular Unicorn Frappuccino while others complained about the sour taste of the greatly anticipated drink.

Rosalind Brewer, Starbuck's chief operating officer, said the chain will focus more on other drinks, including cold brews and teas, USA Today reported. Starbucks also is planning on expanding its food menu, called Mercato, in more markets, the newspaper noted.

Mercato is expected in 1,800 stores by the end of the fiscal year, according to USA Today.

Some of Starbucks most creative offerings have included the Zombie Frappuccino for Halloween, the Christmas Tree Frappuccino with a conical dash of matcha whipped cream resembling a Christmas tree, and the trio Black and White Mocha, the Black and White Hot Cocoa, and the Black and White Mocha Frappuccino for New Year's, USA Today wrote.

Starbucks revealed the limited special cutback as it prepares to close 8,000 of its company-owned stores on May 29 to educate 175,000 workers on racial bias after two African-American men were arrested while waiting for a friend at a Philadelphia Starbucks last week in an incident captured on video, according to CNN.

CBS News wrote that prior to the April 12 Philadelphia incident, Starbucks saw better-than-expected sales, according to its earnings report released Thursday after the close of trading, showing the 1.8 percent growth analysts expected.

Starbucks chief executive officer Kevin Johnson said the chain has not seen a drop in sales despite calls for a boycott of the company after what happened in Philadelphia, CBS News said.

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Starbucks is cutting back on wacky drinks like the Unicorn Frappuccino and Crystal Ball Frappuccino, saying that it will slash the number of its limited-time offers by 30 percent.
starbucks, cutting, limited, drinks
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2018-25-27
Friday, 27 April 2018 11:25 AM
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