Tags: Facebook | advertising | revenue | earnings

Facebook Mobile Ad Revenue Tops $2.4 Billion in First Quarter

Wednesday, 22 April 2015 04:47 PM

Facebook posted revenue slightly below Wall Street expectations for the first quarter of 2015, but the social giant is still seeing solid growth — especially on the mobile front.

The company posted revenue of $3.54 billion, up 42% year-over-year (and up 49% excluding foreign-exchange rates). Net income for Q1 2015 was $512 million, down 20% compared with $642 million on higher spending; excluding certain items Facebook said profits were up 28% versus a year earlier and earnings per share were 42 cents. Wall Street analysts expected the company to post revenue of $3.56 billion with earnings of 40 cents per share, according to Thomson Reuters.

Mobile ads were 73% of Facebook's advertising revenue the quarter, or about $2.42 billion. In the year-ago quarter, mobile advertising was 59% of ad revenue, or about $1.34 billion.

"This was a strong start to the year. We continue to focus on serving our community and connecting the world," CEO Mark Zuckerberg said in announcing the first-quarter results.

Facebook's mobile user base again grew faster than its total users. Mobile daily active users were 798 million on average for March 2015, an increase of 31% year-over-year, while mobile monthly active users were 1.25 billion as of March 31, 2015, up 24%. Overall, Facebook had 1.44 billion global monthly active users at the end of the period, up 13%.

Investors will be looking for details from Facebook on video, which Zuckerberg has pegged as a key long-term priority. The social giant averaged 3 billion daily video views at the end of 2014.

Earlier Wednesday, Facebook launched a test of Hello, an Android app built by the company's Messenger team that pulls up info from Facebook about incoming callers and lets users search for people or businesses on the social service and place calls. In addition, the company's WhatsApp messaging service this week began rolling out voice-calling features for iOS devices.

© 2019 Thomson/Reuters. All rights reserved.

   
1Like our page
2Share
StreetTalk
Facebook posted revenue slightly below Wall Street expectations for the first quarter of 2015, but the social giant is still seeing solid growth.
Facebook, advertising, revenue, earnings
313
2015-47-22
Wednesday, 22 April 2015 04:47 PM
Newsmax Media, Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved