Tags: electric vehicle | demand | ev | consumers

Alarm Bells Sound on Slowing EV Demand

Alarm Bells Sound on Slowing EV Demand
General Motors Chairman and Chief Executive Officer Mary Barra speaks during the opening of their contract talks with the United Auto Workers in Detroit. (Paul Sancya/AP/2019 file photo)

Wednesday, 25 October 2023 12:42 PM EDT

High interest rates are derailing the ambitions of climate regulators and automakers to accelerate the shift to electric vehicles, underscored Wednesday by the scrapping of a GM-Honda partnership and a warning from a battery maker.

Electric vehicle sales are still growing strongly, but that demand is not keeping up with the expectations of carmakers and other companies that have invested billions of dollars in the EV space. Expectations for persistently higher interest rates has led companies to alter plans as they eye 2024 warily.

"EV demand next year could be lower than expectations," Lee Chang-sil, chief financial officer at South Korean battery maker LG Energy Solution said Wednesday, due to global economic uncertainty.

Also on Wednesday, Honda and General Motors announced they were ending a $5 billion plan to develop lower-cost EVs together just a year after announcing the effort. GM on Tuesday said it would focus near-term EV efforts on meeting demand rather than hitting specific volume targets.

"We're taking immediate steps to enhance the profitability of our EV portfolio and adjust to slowing near-term growth," GM CEO Mary Barra told analysts.

Investors have responded to the changed outlook. Over the last three months, the iShares Self-Driving EV and Tech exchange-traded fund has plunged more than 24%, far more than the 8.3% fall for the MSCI All-World Index , a proxy for global equities.

Even more significant, GM is giving up on its self-imposed target of building 400,000 EVs by mid 2024, The Wall Street Journal reports. In July, Ford pushed back its own EV target by a year. Tesla and Ford have expressed concerns about consumers' willingness to pay a premium for EVs.


EV sales are growing at a faster pace than the overall auto market, but sales are slowing. They topped 300,000 units in the United States for the first time in the third quarter, according to a Cox Automotive report. They rose 14.3% in September in the European Union and 22% in China, the world's largest EV market.

Analysts believe consumers' early fascination with EVs is wearing off. While early adopter were willing to pay top dollar for models attracting all the buzz, some consumers are now shying away from today's EV prices well above $60,000.

Sensing the pushback, Tesla has ignited price cuts and discounts to stimulate interest and prop up profits. This year, Tesla slashed the prices of its most popular models, the Model Y SUV and Model 3 sedan. Rivals, even unprofitable ones, have mimicked the price cuts.

Asked on GM's earnings call whether Detroit gambled too heavily on EVs or is just experiencing growing pains as the nation moves from combustible engines to electric vehicles, GM CEO Mary Barra said it is the latter.

"As we get further into the transformation to EV, it's a bit bumpy, which is not unexpected," Barra said. "What we're moving to is something that we can react to in a much more agile way to make sure that we have the right vehicles."

Echoing that sentiment, Ford CEO Jim Farley said this summer, "We expect the EV market to remain volatile until the winners and losers shake out."


Tesla CEO Elon Musk raised the alarm last week in explaining why he was slowing plans for a Mexico factory.

"I am worried about the high interest rate environment that we're in," he said on Tesla's earnings conference call. "As I just can't emphasize this enough that the vast majority of people buying a car is about the monthly payment. If interest rates remain high or if they go even higher, it's that much harder for people to buy the car."

Musk said he was skeptical to "go full tilt....I don't want to be going at top speed into uncertainty."

Other automakers have sounded similar notes of caution.

Germany's Volkswagen last week cut its profit margin outlook for the year, blaming negative effects for raw material hedges at the end of the third quarter. Some of those materials are used in EV batteries.

Like many other industrial firms, carmakers hedge against commodity price swings, and with EV demand slowing, raw material prices have softened, including those used heavily in batteries.

Lithium prices have tumbled 67% so far this year based on spot lithium carbonate prices assessed by Fastmarkets . Prices of cobalt metal on the CME have slid 20% this year and more than halved since May last year.

U.S. automaker Ford earlier this month said it would temporarily cut one of three shifts at the plant that builds its electric F-150 Lightning pickup truck, and in July slowed its EV ramp-up, shifting investment to commercial vehicles and hybrids.

Shares of Japan's Nidec logged their biggest decline in a decade and a half on Tuesday, tumbling more than 10% on investor concerns over the motor manufacturer's prospects in an increasingly tough Chinese market for EVs.

The Japanese motor manufacturer now expects a 15 billion yen ($100 million) full-year loss at its key e-axle business, rather than the profit it had previously seen. E-axle manufacture combines motors, gears and power-control electronics.

China's CATL, the world's largest battery maker for EVs, said last week that third-quarter profit rose 10.7%, its weakest quarter since the start of last year due to slowing demand and stiff competition.

The company's market share in China tumbled in September to the lowest in more than a year, data showed, underscoring the challenges it faces from smaller rivals and weakening demand.

Newsmax Finance contributed to this article.

© 2024 Thomson/Reuters. All rights reserved.

High interest rates are derailing the ambitions of climate regulators and automakers to accelerate the shift to electric vehicles, underscored Wednesday by the scrapping of a GM-Honda partnership and a warning from a battery maker.
electric vehicle, demand, ev, consumers
Wednesday, 25 October 2023 12:42 PM
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