COVID lockdowns took a serious toll on Hollywood movies, quashing box office sales and new releases, so Disney and Sony are re-releasing a number of blockbusters—including Star Wars, Avatar and Spider-Man hits.

Total U.S. box office sales plummeted from $11.3 billion in 2019 to $2.1 billion in 2020, according to Box Office Mojo. While moviegoing rebounded to $4.5 billion in 2021 and has raked in $5.0 billion year-to-date in ‘22, profits are nowhere near what they were.

In a bid to increase sales, Disney is re-releasing movies from two of its biggest franchises: the 2016 Star Wars film “Rogue One” and 2009’s “Avatar.”

Sony is reissuing “Spider-Man: No Way Home—The More Fun Stuff,” which it produced with Disney subsidiary Marvel Studios. The new flick will feature extended scenes. Enhanced versions of these titles are also scheduled to debut later this year on the production studios’ streaming channels.

Besides the gut punch that Hollywood took from the pandemic in the past 2-1/2 years, Disney has also suffered backlash from its customers for its involvement in left-wing, “woke” causes, DailyWire.com reports.

Most notably, this includes Disney throwing its support behind teaching Florida schoolchildren from kindergarten to third grade about sexual orientation and gender identity. Disney has also made it a point to include LGBTQ content in its children’s movies, with one Disney executive committing to over half of all film characters being “LGBT with racial minorities.”

While Disney+ subscribers increased in its fiscal third quarter from 87.6 million to 93.6 million, only 100,000 of those subscribers are in the U.S. That was a significant letdown from the 1.5 million domestic subscribers it attracted in the previous quarter.

“Americans may be rejecting the company’s foray into wokeness,” DailyWire writes, pointing to a poll it recently conducted finding that 58% of Americans are not in favor of corporate activism.

Only 29% of Americans said that corporate activism, be it on the right or the left, is a “good thing.”