Tags: Coronavirus | coronavirus | entertainment | movie | theaters

The New Face of Movie Theaters

amc logo outside a multi-plex
Outside view of the closed AMC Theater, amid the coronavirus pandemic, May 12, 2020, in Burbank, California. (Valerie Macon/AFP via Getty Images)

By    |   Monday, 15 June 2020 06:13 PM

If multiplexes and movie theaters make a comeback from the coronavirus shutdown, that masked man won’t only be on the big screen but in the audience, say experts. While there is still uncertainty about whether or not movie giants like AMC Theatres will even return to business as usual due to financial struggles, experts predict that the movie experiences we remember and treasure are gone forever.

According to USA Today, the virus has forced the entertainment industry to re-schedule its blockbuster films because audiences just aren’t ready to risk sitting side-by-side in a theater right now.

“Those days are gone,” said Jeff Bock, senior box-office analyst for Exhibitor Relations. He told USA Today, “This one has scared people. And it was serious enough that it’s going to change habits.”

Experts said that the new cinematic normal will emphasize wearing masks, socially-distant seating arrangements and hand sanitizers stations. According to USA Today, California is now allowing theaters to open at 25% capacity and AMC entertainment, the largest theater chain in the U.S., said it plans to be open fully by July.

Bock told USA Today that attendance in theaters will be a matter of “personal preference.”

“You want to take a risk or you don’t, and that comes down to your personality, honestly,” he said, adding that his one big worry is that theaters are not consistent about wearing masks. “The No. 1 way to prevent coronavirus that we know of is a mask.”

In the meantime, according to CNBC, drive-in theaters are enjoying a renaissance as movie goers flock to view films in one of the 330 drive-ins still in operation in the United States. Once a dying piece of Americana, they are now offering a safe haven for people to get out of the house and enjoy a good flick while staying safe in their own vehicles.

Of course, safe distancing between cars and sanitizing restrooms are a priority for the existing drive-ins, which once numbered 4,000 nationwide in the late 1950’s.

Other emerging trends in the film business may include watch parties, virtual premieres and even theater pods that you and your family can rent to watch a movie, experts told USA Today.

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If multiplexes and movie theaters make a comeback from the coronavirus shutdown, that mask man won't only be on the big screen but in the audience, say experts. While there is still uncertainty about whether or not movie giants like AMC Theatres...
coronavirus, entertainment, movie, theaters
365
2020-13-15
Monday, 15 June 2020 06:13 PM
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