Tags: startups | attract | engage | customers

5 Ways Startups Can Attract and Engage Target Customers

5 Ways Startups Can Attract and Engage Target Customers

By    |   Monday, 02 July 2018 06:24 AM

Attracting and engaging target customers is one of many challenges business startups face in our contemporary business world filled with intense competition, attention-grabbing advertisement, and massive product variety.

What keeps businesses going is sales and service delivery. Without customers, sales and services can’t be achieved.

Your products or services may be good but do your target customers know about them? If they do, what strategies have you put in place to ensure they continue patronizing your business? These are critical questions you need to address in order to build a brand loyalty.

Here are five ways your startup can attract and engage target customers:

  • Offer Quality Products/Services

There’s absolutely nothing that can take the place of quality products and service delivery in the minds of customers. Attracting target customers begins with the type and quality of your products and services. The most important step is to sell a product or service that provides great value to consumers. Remember bad reviews, just like good reviews, spread like wildfire. 

  • Adopt Digital Marketing

The advent of digital technology has greatly aided digital marketing and made conventional methods of advertisement, often too expensive for small businesses, less attractive. However, studies show that most startups don't have a business website. You should be able to maximize the advantages of digital marketing by having business websites and apps, as well as advertising in various social media platforms. This is not capital intensive and can assist your business to reach an overwhelming number of potential clients and customers.

  • Adopt Sales Promotion Strategies

Attracting target customers will necessitate constant devising of sales promotion strategies like free items, coupons, free shipping, contests or sweepstakes, deal sites and voucher code to get potential customers’ attention. The good thing about sales promotion is its ability to publicize your brand. Secondly, it attracts new customers to your business. Remember, many people like free stuff. Gifts bring out the child in us. Many consumers want the best deals and want to shop for lower prices. Offering a great deal is critical to attracting your target customers.

  • Have a Good Marketing Team

A good marketing team is very important for startup business development. Having the best product or service in the world may not mean much if it’s not promoted properly. You need to institute a good marketing team with clear objectives such as engagement marketing, great customer experience and intense marketing campaigns using SEO, social media marketing, content marketing, email and mobile marketing. Regularly evaluate the team performance and train them when necessary. Marketing teams are business ambassadors; their input abd feedback are critical to your business' public image and also in attracting and engaging potential customers.

  • Strive to Create Amazing Customer Service

An amazing customer experience leaves an unforgettable memory in the minds of most consumers. Consumers like to be treated with respect and feel very good when they are valued. If you succeed in commending your customers, be well assured that they will always return to enjoy that beautiful experience you continually offer them. Ways you can achieve amazing customers’ service are through blogs, reviews, comment pages, forums, and community sections on websites to engage with potential customers. Encourage customers’ feedbacks to improve services and resolve customer complaints immediately. Remember, your customers are one of your business marketing teams. Give them a reason to advertise and market your business by your amazing customer service. Also, offer them a discount for referrals.

Richard Agu is a researcher, entrepreneur and freelancer, passionate about entrepreneurship and self-development. Currently, Richard writes for Entrepreneur.com, Goodmenproject.com, among others. Follow him on Linkedin.com by clicking here now.

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Attracting and engaging target customers is one of many challenges business startups face in our contemporary business world filled with intense competitions, attention-grabbing advertisement, and massive product variety.
startups, attract, engage, customers
Monday, 02 July 2018 06:24 AM
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