Tags: software | business | startups

6 Ways Software Transforms Business Startups

businessman with back jetpack in start up business concept

By    |   Tuesday, 27 November 2018 02:40 PM

With the rise of new technologies, small business owners are increasingly availed with the opportunity to improve their day to day operations efficiently. Millennial are trusting software to simply and quickly solve complex problems that wouldn’t have been solved easily. How often do small businesses utilize this software?

Fit Small Business polled 293 small business owners and employees to offer a glimpse of how small businesses leverage software to facilitate their day-to-day operations. Results show that small businesses are still not taking full advantage of software to simplify and speed up day to day operations.

Also, no software category gained a 50 percent usage rate. In fact, many software categories earned less than a 40 percent usage rate.

This shows that a huge percentage of small businesses are missing out on the benefits of using business software. If you’re in this category, here are six ways you may be missing out for not utilizing business software:

  1. Advertising

Today, online advertising is rapidly taking over offline as it is easier to track. With analytic tools and funnels, businesses can determine how much it costs to acquire a customer or sell one product. Web-based software like Adwords, Facebook, LinkedIn and YouTube havecompletely changed how businesses reach-and-advertise. Businesses can even customize specific ads depending on their prospective customer's location, gender, interests, etc. It couldn’t get any better than this.

Though, after the arrival of digital technology and tech-based software, advancement in offline advertising began as well. Digital signage boards are one such example. These digital signboards can display content in different formats (videos/images/texts) as opposed to traditional billboards. They have the capability of displaying different advertisements at different times of the day, week or month. For example, businesses can show Thanksgiving offers on Thanksgiving Day and Christmas specific offers during Christmas. Possibilities are endless!

  1. Employee Monitoring

Human resource, apart from their financial and material counterparts, is the backbone of every organization. It’s also the most complicated to deal with because of the dynamic nature of human beings.Hence employees must be adequately monitored to detect their minute-by-minute task-related activities.

This is essential because it is those minute-by-minute task-related activities that culminate into organizational goal achievement.Employee monitoring software assists organizations to monitor and supervise all their employee computers from a central location. It is normally deployed over a business network and allows for easy centralized log viewing via one central networked PC.

Employees’ monitoring software allowsthe organization to monitor and supervise employees inreal-time, thereby having in-depth knowledge of daily activities in the workplace.

  1. Time Management

Time management is crucial to every business because the task related activities are carried out with time. Hence the efficient use of time transforms the routine and non-routine task-related activities into organizational goal achievement.

Time management software is very useful as they detail your accomplishment and the time you wasted on non-productive activities, so you can get into the habit of avoiding things that are draining your energy and time. Since we cannot buy time, at least we can use time clock software to monitor our personal and workplace related activities to enhance organizational productivity.

  1. Business Social Networking

You’ve often heard that one’s network determines he/her net worth, haven’t you? One way to survive in our present turbulent and unpredicted business environment is to constantly connect with other business owners who many steps above you.

Social networking apps are essential in for everyone to have and provide the ability to connect with other business owners and professionals. You can also search for people quickly that you may need their services and those you may want to partner with to move your business to the next level.

  1. Employees’ Performance Management

Many organizations are relying on employees for success and competitiveness. Since employees are the most useful resources and assets of an organization, there is a need to figure out strategies for identifying, measuring and evaluating employees' performance at work.

Hence performance management software has come to play an indispensable role in helping organizations to reach their goals of productivity by adequately monitoring the daily employees’ performance.This has greatly assisted supervisors and managers.

  1. Marketing

Marketing software is used by the marketing departments of companies to market actively on various web channels including email, websites, social networks, etc., and to automate daily tasks. The essential features of marketing software are; analytics, team collaboration, phone call tracking, social media marketing, lead scoring and nurturing, and email marketing.

The sudden surge of digital tech has introduced many software where small business can reach an overwhelming consumer with little or no financial cost. These business software are very critical to startups whose primary goal is to use limited resources to achieve organizational goals in an efficient and timely manner.

Richard Agu is a researcher, entrepreneur and freelancer, passionate about entrepreneurship and self-development. Currently, Richard writes for Entrepreneur.com, Goodmenproject.com, among others. Follow him on Linkedin.com by clicking here now.

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The sudden surge of digital tech has introduced many software where small business can reach an overwhelming consumer with little or no financial cost.
software, business, startups
Tuesday, 27 November 2018 02:40 PM
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