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Tags: Importance | Mobile | App | Development

Importance of Mobile App Development in Today's World

Importance of Mobile App Development in Today's World

By    |   Wednesday, 03 July 2019 05:49 AM

The demand for mobile App development has risen in recent years. The increase has been driven by technological advancement as businesses compete to enhance customer services through innovative mobile app features.

Currently, there are around 3 billion users with smartphones; in fact, the figure is projected to double come 2020. What does this mean as a business? With a mobile app, you are able to reach more customers if your app saves them time to do things easily. If you think mobile app is exclusively for big brands like Amazon and TripAdvisor then you are very wrong.

A couple of years ago, if you were told booking hotels, requesting for a cab, borrowing loans, and shopping online through an app was possible, it would have been hard to believe. In case you still not convinced how mobile app can profit a business, check the benefits below.

Brand and Recognition

Most businesses are focusing on a mobile responsive website which is a good thing; however, they are missing out on a big chunk of the cake.

A mobile app can effectively impact your brand awareness. Just like a billboard, you have to hoist it at an advantageous position for everyone to see, but what matter is the information you display for people to see. The same case with the mobile app, you have to include features that customers love, well designed and branded.

On the other hand, the more customers interact with your app, the more it reaches wider audience leading to buying of products/ services. Therefore it is advisable to get a mobile app development company with a good reputation to create a responsive app tailored to meet your customer’s needs.

Marketing Channel

The mobile app creates a unique avenue to communicate and engage with customers. Whenever you have important information to relay to your customers the app makes the process easier. The app is at all times in their fingertips, therefore when you have a promotion, product launch, or exceptional sales customers are instantly able to interact with your business.

Use of push notification is the most efficient way mobile apps helps to engage with customers in a non-intrusive way. They help to turn those inactive users to active& increase conversion rate by creating urgency. Push notification has been found to maximize open rates of up to 90% while emails cannot exceed 30% open rate.

Users Analytics

Companies are spending a lot of money to gather customer’s data which in return helps them retarget after learning of their pain points. For a mobile app, you don’t need to spend even a penny to get the information.

Since customers are actively using your app, you are able to learn their interests by collecting useful information so as to target them with products/ services tailored specifically for their needs. Tracking customers through the app, this is what you learn:

  • How much time they spend when using the app
  • What products they buy most
  • Which function interests them most/ the one least popular
  • Demographic data
  • Geographical location

Customers are the lifeblood of any business and understanding how they interact with your app, allow you to improve certain areas for better user experience.

Stay Ahead of Your Competitors

While your competitors are still toying with the idea of mobile app development, bridge the gap by providing customers what they want early. Whether you are a small business, take advantage of the market growth and with an improved mobile user interface, you can see your app compete with big brands.

In business, exposure is key and for you to benefit from a mobile app is to be visible. Statistic shows that for an average American spends more than two hours on their smartphones. Therefore, the likelihood of the statistics interacting with your app is high.

What to Look for When Developing Your Business Mobile App

Being your first time to develop your business mobile app can be a daunting experience, not sure where to start. However, that should not trouble you, as everyone had their first time even the most successful apps in the market.

You need to define your business first, and then understand your audience so as to create an app that offers solutions your customer need. The third step is to find an experienced expert who understands mobile app development inside out and is ready to share their portfolio.

Therefore, before you begin the process, dig more information in the areas below:

  • Developers past project
  • Whether the app has been successful
  • Check for customers review

When you have exhausted gathering necessary information, it’s time to start your new app journey. Developing a mobile app should not be scary as long as you are comfortable working with a good developer.

Currently, the most successful platform to run your app is on Android &iOS. These two dominate the global smartphone market. It is prudent to get a developer who is conversant with both so as to extend your market horizon.


Your business can greatly benefit from having its own mobile app, from gathering customer’s information or to streamline your business process. There is no mobile app is perfect even those ranking as the top best. What you do is keep improving from the feedback that your customers provide.

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The demand for mobile App development has risen in recent years. The increase has been driven by technological advancement as businesses compete to enhance customer services through innovative mobile app features.
Importance, Mobile, App, Development
Wednesday, 03 July 2019 05:49 AM
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