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6 Ways Digital Tech Has Transformed Startups

6 Ways Digital Tech Has Transformed Startups

By    |   Monday, 25 June 2018 06:44 AM

It’s somewhat hard to imagine any business that has not benefited from the digital revolution.

A startup-statistic report shows that businesses are opened almost on a daily basis and 69 percent of U.S. entrepreneurs start their businesses at home. Digital tech couldn’t have made this easier.

The digital transformation age has actually changed the business world. Entrepreneurs think outside the box and utilize digital tech to deal with every aspect of their business, especially customers’ relations, advertisement, sales, marketing and service delivery.

Here are 6 ways digital tech has transformed business startups:

  1. Information for Business Opportunities

Good information is a pre-requisite for effective business operation and success. Millennial are always in search of information to become more creative, while decision-makers must have the necessary information before making vital decisions on business opportunities.

With the surge in solid market research, blog posts, Vlog and academic journal articles, information is freely made available. The formula for getting vital info on whatever you need is simple: surf the net.

Info on how to start a new business, how to attract more clients, how to secure your online business, how to bypass iCloud activation, how to motivate your employees and a lot more information is freely available as a result of digital tech. This kind of info has really helped individuals to excel in their businesses.

  1. Enhanced Marketing Reach

The estimated number of potential customers that a traditional advertising medium can reach can’t be equated with digital marketing campaigns. Digital tech has adequately enhanced the capacity of startups to reach an overwhelming number of customers and clients all over the world

Digital marketing strategies such as Search Engine Optimization (SEO), video marketing, Search Engine Marketing (SEM) and social media marketing have empowered startups to reach a wider number of customers and clients with incredibly limited resources. This has aided sales and profit maximization.

  1. Startups’ Innovation and Creativity

The advent of digital tech has brought innovation and creativity in business. The formula for business success is simply to drive innovation with digital tech. This is why there has been more emphasis on improved data storage, online shopping, cloud computing, digital marketing, smarter apps and faster processing.

Most startups are running more efficiently thanks to innovation. There’s creativity in real estate, maritime sector, online trading, manufacturing sector, tourism and more.

"Digital tech has really changed the face of online trading by providing platforms where dealers can monitor numerous exchanges to know what’s happening on every market and provide vital information for successfully trading," says John Kinsey, CEO of Arbitao.

  1. Customers/Clients Relation Management

The management of customers and clients’ behavior has been one of the highlights of digital tech. A typical 21st century consumer will want to purchase products and enjoy quality services online in the comfort of his/her home, office or any convenient location.

With business apps and websites, many startups have been able to satisfy their customers. By receiving support from multiple channels like telephone, emails and social media platforms, consumers’ needs are adequately met while business is maximizing profit.

  1. Improved Business Marketing

Digital tech has shifted focus from traditional advertising to digital marketing in order to achieve cost-effective ads, wider marketing reach and customer retention and satisfaction.

The contemporary consumers are going digital. The conventional ways of sales, marketing and service delivery are phasing out. In order to reach a large number of potential clientele, startups are adopting online advertising methods like SEO and social media marketing like Facebook, Instagram, LinkedIn, Twitter and more.

  1. Business Tools for solving Complex Problems

Innovation from digital tech has provided business tools that have assisted startups to solve complex problems. In the area of sophisticated technology, business software like procurement software can assist startups to timely order and receive products and services from clients without hassles.

Monitoring software can assist startups to keep real time checks on employees’ daily performance. There are also cloud solutions, accounting tools, database management system and data breach security system.

Without these tools, it’ll be difficult for many startups to succeed in our contemporary business world fraught with uncertainty. Most startups owners are having the best time of their lives as a result of innumerable benefits of digital tech.

Richard Agu is a researcher, entrepreneur and freelancer, passionate about entrepreneurship and self-development. Currently, Richard writes for Entrepreneur.com, Goodmenproject.com, among others. Follow him on Linkedin.com by clicking here now.

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The digital transformation age has actually changed the business world. Entrepreneurs think outside the box and utilize digital tech to deal with every aspect of their business, especially customers’ relations, advertisement, sales, marketing and service delivery.
digital, tech, transformed, startups
Monday, 25 June 2018 06:44 AM
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