Tags: Money | Spent | Web | Advertising | Rising

Money Spent on Web Advertising Keeps Rising

Wednesday, 13 Oct 2010 02:23 PM

The total amount spent on online advertising keeps rising, industry figures show.

The tally for the first six months of this year was $12.1 billion, a new half-year record and an increase of 11.3 percent over the same period in 2009, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

The biggest portion — nearly half — still goes to search ads, the text and links that search engine companies like Google Inc. sell alongside search results. Search advertising climbed 11.6 percent to $5.7 billion in the first half of the year, accounting for 47 percent of the total.

Revenue from so-called "display" advertising, which includes banner and video ads, grew 16 percent to $4.4 billion.

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The total amount spent on online advertising keeps rising, industry figures show. The tally for the first six months of this year was $12.1 billion, a new half-year record and an increase of 11.3 percent over the same period in 2009, according to the Interactive...
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2010-23-13
Wednesday, 13 Oct 2010 02:23 PM
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