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Super Bowl: Are You Watching for the Car Commercials or the Game?

By Friday, 31 January 2020 09:29 AM Current | Bio | Archive

It’s Super Bowl Weekend and Fox sold 77 30-second commercials.

There’s no bigger stage for advertising than the Super Bowl. Companies spend millions of dollars to show off their products and services, some do a great job and give us memorable commercials we are still talking about all year. Others are just plain stupid and make no sense. For $5.6M for 30-seconds, you better make the most for your money.

Since I cover automotive, I watch for the game and for the car commercials.

Not all the ads have been released, Jeep and FCA are known for keeping their ads under wraps. They are saying "viewers will have to watch closely” as its spot has Bill Murray and something to do with Groundhog Day since it airs on February 2.

Toyota will run a 60-second video spot featuring its new 2020 Highlander, GM will tease a Hummer all-electric truck plus there will be some other surprised.

Here’s the coolest automotive commercials from Super Bowl 2020. Each of these is worth watching.

Hyundai - Smaht Pahk | 2020 Hyundai Sonata | Hyundai

Click here to see commercial (Courtesy Hyundai USA)

It’s not a ghost car, it’s just wicked smart. Sorry, we meant smaht. Watch this year’s big game commercial and see how Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz react to one of the Sonata’s newest and smartest features: Remote Smart Parking Assist. All while paying homage to their beloved Boston. Courtesy Hyundai

Hummer - The only part of the pickup shown in the commercial is a new version of the traditional seven-slot Hummer grille. It's illuminated with "Hummer" spelled out across the grille and a smaller GMC brand mark below it. Courtesy GMC

Audi - eTron - Audi Presents: Let It Go

Click here to see commercial.

Embracing the future starts with letting go of the past. Maisie Williams sings Disney’s ‘Let It Go’ from Frozen, and Audi as she drives to a more sustainable tomorrow in an all-new Audi e-tron Sportback. The only thing you might not be able to let go of, is the song. Courtesy Audi

Kia - Kia Official Big Game Commercial 2020 with Josh Jacobs | “Tough Never Quits”

Click here to see commercial.

Kia’s Big Game ad for the All-New Kia Seltos AWD SUV, rookie running back Josh Jacobs returns to the streets of his hometown, Tulsa, Oklahoma, to offer his younger self some powerful words of inspiration. Courtesy KIA

Jeep - The brand will showcase one 60-second spot, but Fiat Chrysler but they are keeping it under wraps. Reports that Bill Murray and the movie Ground Hog Day are part of the commercial because its Feb 2nd.

Genesis - Going Away Party featuring John Legend and Chrissy Teigen for the 2020 Super Bowl Commercial from Genesis and the GV80.

Click here to see commercial. (Courtesy Genesis USA)

Porsche - my favorite - Porsche “The Heist” Official Big Game Commercial 2020 - Extended Cut

Click here to see commercial.

If given the choice of all the cars in the legendary Porsche Museum in Stuttgart, which car would you choose if you had to catch a stolen Porsche? Starring the all new Taycan. Courtesy Porsche.

Lauren Fix, The Car Coach® is a nationally recognized automotive expert, media guest, journalist, author, keynote speaker and television host. Post your comments on Twitter: @LaurenFix or on her Facebook Page.

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There’s no bigger stage for advertising than the Super Bowl.
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Friday, 31 January 2020 09:29 AM
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