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Marketing Buick, Without the 'Buick' Name Badge

Marketing Buick, Without the 'Buick' Name Badge
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By Tuesday, 20 March 2018 06:02 AM Current | Bio | Archive

Yes, that's a Buick — just without the 'Buick' name badge

Starting with the 2019 model year, Buick vehicles in North America will no longer bear the name. But market research Buick conducted revealed that three out of four consumers recognize the tri-shield badge as Buick without seeing the name.

Across the industry, Buick found name badges are disappearing more and more from vehicles. The exception, Buick found, is the pickup market, where the badges appear to get bigger and bigger in each model iteration.

Another benefit of losing the Buick script is clearing space for the Avenir name. Buick's upscape subbrand.

EPA - California and the Trump administration are on a collision course over auto-efficiency regulations that could lead the White House to revoke the state's power to set its own limits on air pollution.

The Trump administration's chief environmental regulator signaled a coming showdown with California.

The Trump Administration is gearing up for a showdown with California over fuel economy regulations. Bloomberg reports that EPA Administrator Scott Pruitt warned that the state “shouldn’t and can’t dictate to the rest of the country what these levels are going to be.” The EPA is facing an April 1st deadline to decide whether or not to keep fuel economy standards between 2022 and 2025 in place or revise them. Pruitt also said the agency isn’t looking to enact regulations beyond 2025 either. The agency is seeking advice from the auto industry. Reuters reports that GM CEO Mary Barra met with the Transportation Department and EPA over the possible revision. Automakers don’t want separate standards across the country.

GM's Barra meets with U.S. regulators on mpg rules

Weeks before the Trump administration plans to decide whether to revise landmark fuel efficiency standards, GM's CEO pressed for modern fuel economy standards under one set of national rules and the need to comprehend new technology developments

Survey from Autolist.com study based on 1,154 current vehicle owners :

  • 74% of consumers say the tax credit would affect their decision to buy an EV
  • One-third of consumers think the 200,000 vehicle cap on the tax credit should be lifted all together
  • 63% of consumers say the $7,500 credit is important to support EV adoption in the U.S.

Compact, Tiny weenie CUV market

The subcompact crossover market is blowing up right now. You’ve probably noticed, as the stubby little crossovers are bouncing around all over America’s asphalt. Subcompact crossover sales are fire. Car manufacturers claims they are rigged and versatile, such as the new Hyundai Kona, Mini Countryman and one from every brand.

Will we see small CUV, I’m sure we will. Should we call them “baby CUV’ or “Micro” or “teeny weeny CUV’s”. For now they are just calling them “small cuv’s”.

Neodymium: is a rare earth mineral and one of the worlds strongest magnets. These magnets are also used in car windscreen wipers and wind turbines. This rare earth magnets, have unique properties that have enabled them to revolutionize the functionality of everything from car motors to computer hard drives.

Car manufacturers including TESLA are using it of EVs, Reuters reports that Tesla’s decision to switch to a magnetic motor that uses neodymium for its Model 3 Long Range model, is going to put a strain on supplies of the rare-earth metal. The price of neodymium is about $70 a kilogram, which is 40% higher than at the beginning of 2017. Demand for the metal hit 31,700 tons last year, but supplies were 3,300 tons short of that. Analysts say Tesla and other manufacturers switch will make it more difficult to satisfy demand. But automakers are looking for alternatives. Last month, Toyota revealed its developed a magnet that cuts neodymium by about a fifth and is aiming to use it within the next 10 years.

Bloomberg reports that China is locking up global supplies of the materials needed to make batteries for electric cars. Chinese companies already dominate the supply chain for lithium and cobalt, and these raw rare earth materials are soaring even though BEVs are still made in very low production. The price of cobalt quadrupled in just the last two years which means the cost of making these batteries may not come down as fast as some have predicted.

Lauren Fix, The Car Coach® is a nationally recognized automotive expert, media guest, journalist, author, keynote speaker and television host. Post your comments on Twitter: @LaurenFix or on her Facebook Page.

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Across the industry, Buick found name badges are disappearing more and more from vehicles. The exception, Buick found, is the pickup market, where the badges appear to get bigger and bigger in each model iteration.
buick, name, badge, cars, auto
Tuesday, 20 March 2018 06:02 AM
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