Tags: wealth | celebrity | race car | driver

Finding Wealth as a Celebrity Race Car Driver

Finding Wealth as a Celebrity Race Car Driver

By Friday, 12 August 2016 03:43 PM Current | Bio | Archive

Josh Cartu has made an art out of staying ahead of the game in the race car industry especially when it comes to branding, advertising and sponsorships. His networth is a reported $5 million.

“Since our businesses produce more than any fund, stock market play, or anything else and because I have control and an understanding of the race car industry, I tend to just invest in my own ideas,” Cartu told Newsmax Finance.

After finding fortune, Cartu’s first luxury purchases included an apartment in Budapest and a new Ferrari but because Cartu is a Ferrari club president, he splurged on a LaFerrari Roadster, also known as a Spider.

“It's important to keep your finger on the pulse of the industry and I think that's something we're pretty good at,” Cartu said.

It hasn’t always been an easy road for Cartu who earns a lucrative living participating in rally races, drifting and motor sporting events such as the Gumball 3000, a celebrity race.

The most expensive business lesson was when Cartu was defrauded by the software platform for which he was paying hundreds of thousands of dollars a month in royalties.

“It was a nightmare that cost us more than $11 million dollars,” said Cartu. “The software platform was able to rob me because they already had their own business to consumer operations and proceeded to pretend to be my company and steal all our clients.”

Those clients included advertisers and sponsors who pay a pretty penny for Cartu to wear their logos on his racing gear and for positioning on his cars.

“Like all things we used to contract out, we now create our own software platform for ourselves and for others who are frustrated with being in that position,” Cartu said.

The secret to Cartu’s success is that he knows how to make not just lemonade but sparkling lemonade out of lemons.

Growing up in Canada, he wanted to be an astronaut or a fighter pilot. Instead, he’s made race car driving work for him.

“The most important thing is consistency and it's where most people fall short,” said Cartu.

“Many people have very high aspirations and designs on an exclusive lifestyle but few are able to put the effort in for the long haul. Even in racing, it's not always the quickest guy that wins.”

Instead, it’s the slow-and-steady-wins-the-race approach that has lead to his current luxury lifestyle which includes investing in Hungarian real estate.

“Be it social media, investing or entrepreneurship, many times it's much more important to be consistent, show up every day and keep pushing,” Cartu said. “Showing up once a week and pushing at 300% will get you some results for sure but the guy who just runs at 80% and shows up every day is going to pass you like you're standing still in the long run.”

As a result of his efforts, Cartu is a bonafide celebrity today with active social media accounts where photos of his cool car collection are posted. This aspect of fame and fortune has its upsides and downsides too.

“I need to share pretty much everything I do with my followers,” said Cartu. “I really enjoy doing this and getting the feedback but what's difficult sometimes is finding the time to actually enjoy those moments instead of having my head stuck in my mobile phone recording.”


Juliette Fairley is an author, lecturer and TV host based in New York. To read more of her work, Click Here Now.


© 2020 Newsmax Finance. All rights reserved.

1Like our page
Josh Cartu has made an art out of staying ahead of the game in the race car industry especially when it comes to branding, advertising and sponsorships. His networth is a reported $5 million.
wealth, celebrity, race car, driver
Friday, 12 August 2016 03:43 PM
Newsmax Media, Inc.
Newsmax TV Live

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

© Newsmax Media, Inc.
All Rights Reserved