Tags: television | hollywood | studios | internet

So, You Wanna Be a Hollywood Player?

So, You Wanna Be a Hollywood Player?

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Tuesday, 19 April 2016 06:32 AM Current | Bio | Archive


As a child, Zachery Ty Bryan starred in the ABC sitcom "Home Improvement" for eight years. Now, at 34 years old, Brad is all grown up and shopping around his own show with Home Improvement co-star Jonathan Taylor Thomas, who played Randy on the TV series that was popular in the 1990s.

The concept for Bryan and Thomas’ new show, which for now is untitled, was optioned by an experienced executive producer who is now trying to attach a director and studio to distribute it.

“It legitimizes a television project to have a show runner or executive producer attached,” Bryan told Newsmax Finance. “If it gets rejected by network executives, we’ll go to our funders to raise the money we need to shoot a pilot ourselves.”

Director Michael Pinckney is aiming for something similar with his TV series "The Trade," which follows the likes of a photojournalist, a young prostitute and a human trafficking advocate as their destinies intertwine.

“We’re in the pitching, funding and attachment phase now,” said Pinckney, whose feature film, "You’re Nobody ‘Til Somebody Kills You," was executive produced by Spike Lee and distributed by Lionsgate.

Due to the Internet, without a television network or movie studio on board, filmmakers can now market their content direct to consumers in ways that were never before possible by uploading a finished pilot or season of episodes onto online platforms like VHX.

“Having stars or celebrity names attached to or cast in your TV project helps a lot,” Bryan said. “Then, it becomes all about promoting on social media and in the mainstream press.”

For example, Pinckney is taking a 15-minute video presentation of "The Trade" directly to consumers on Sunday, April 24, at 4:30pm at Brooklyn Academy of Music’s BAM Rose Cinemas.

“The game is changing so fast,” said Bryan. “That’s what’s so compelling about Hollywood today. Nobody knows where original content is headed.”

Ultimately, the Holy Grail remains securing the blessings of first an agent and subsequently a television network or movie studio.

Presenting with a sizzle reel coupled with a well-written treatment or script is one way to garner that kind of attention. A sizzle reel is a short visual presentation that an agent can shop around.

“Network executives don’t have time to sit through half an hour of a proposed show,” said Bryan who recently launched the social media site FlashMafia. “After watching a 2 to 2.5 minute sizzle reel, they either like it or not.”

While Bryan peddles Flash Mafia, Pinckney anticipates shooting the full pilot for "The Trade" television series in New York during the summer months.

“There’s been an increase in news reports about sex trafficking in the U.S., which is why there’s so much interest in my project by funders and potential networks,” said Pinckney.

Juliette Fairley is an author, lecturer and TV host based in New York.









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Due to the Internet, without a television network or movie studio on board, filmmakers can now market their content direct to consumers in ways that were never before possible by uploading a finished pilot or season of episodes onto online platforms like VHX.
television, hollywood, studios, internet
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2016-32-19
Tuesday, 19 April 2016 06:32 AM
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