Baby boomers are blooming during the coronavirus pandemic, when compared to Millennials and Gen X, according to a new multigenerational survey.
Boomers, born between 1944-1964, are experiencing the least financial insecurity and are the generation most covered by health insurance.
During a health pandemic and widespread economic uncertainty, boomers are the most secure. And boomers are reaching out to connect with their family and communities in new ways; Boomers are blooming!
During a health pandemic, it would be easy for boomers to take a step back, stay close to home, and develop a predictable self-isolating routine. In fact, many states asked boomers to do just that. According to the Centers for Disease Control and Protection (CDC), the risk of COVID-19 increases with age and those who are 60 years old and over are at greater risk than their younger counterparts. With 71 million boomers in the United States and most boomers over the age of 60, the coronavirus is a real cause for health concerns among boomers.
Heeding the advice of public health and state leaders, boomers are social distancing. Yet, while social distancing and staying safe at home, boomers have found that they can also reaching out and stay connected with their family and their community.
Boomers have discovered technology solutions that allow them to stay connected with family; 41% of boomers are video chatting more with their kids and grandkids since the pandemic began. This is true in my family, I love to hear my little daughters giggle and squeal as they video chat with their grandparents on the tablet.
And it’s not just family, boomers are using technology to stay connected with their communities and the wider world. 65% of boomers are on the computer more since the pandemic began and 67% have shopped more online since the pandemic started.
Keeping close with their community and reaching out to help, 78% of boomers, the most of any generation in the survey, have tried to patronize small businesses during the pandemic. Boomers are helping their community remain economically stable – way to go, boomers!
Boomers are being careful not to contract or spread coronavirus and the latest data from the CDC shows that new coronavirus cases are declining. However, boomers are ready to do what they need to do to stay safe and return to society. When asked if they’re comfortable having their temperature checked before going into an establishment, 91% of boomers said yes. And 75% of boomers will get a vaccine once it’s available.
As much as boomers are ready to return to a new normal, Boomers are skeptical about the effectiveness of the lockdowns and social distancing, with only 33% of boomers responding that lockdowns and social distancing are the best way to prevent the spread of coronavirus. Instead, 54% of boomers look to masks as the most effective tool that is current available to prevent the spread of coronavirus.
Boomers are the most economically stable through the coronavirus pandemic, when compared against Gen X and Millennials. Although boomers have been social distancing, they are learning new skills, staying connected with family, and contributing to their communities.
Boomers are blooming!
Jan Dubauskas is a healthcare expert, enthusiastic insurance pro, attorney and mom serving as vice president of healthinsurance.com.
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