Tags: GrubHub | IPO | pricing | range

GrubHub Raises $192 Million in IPO Priced Above Marketed Range

Thursday, 03 Apr 2014 07:15 PM

GrubHub Inc., which lets hungry city dwellers order food online, raised a higher-than-expected $192 million in an initial public offering, after pricing the shares above the marketed range.

The company, which runs websites including Menupages.com and Seamless.com, and its shareholders sold 7.4 million shares at $26 apiece, data compiled by Bloomberg show. The company had offered 7 million shares at $23 to $25 apiece.

GrubHub charges restaurants a commission when a customer places a takeout or delivery order through one of its websites, and investors are betting the Chicago-based company can keep expanding beyond 28,800 restaurants in 600 cities from San Francisco to London to capture more users. Just Eat Plc, rose 9 percent Thursday after raising about $600 million in the largest e-commerce IPO in almost three years, data compiled by Bloomberg show.

GrubHub’s appeal lies in the fact that it is a combination of an established and profitable business — Seamless North America LLC, which was spun out of food-service provider Aramark Holdings Corp. in 2012 -- and the younger GrubHub, said James H. Gellert, chief executive officer of Rapid Ratings International Inc. The two companies merged last year.

“The combination has excellent market share and are known brand names,” said Gellert, whose company rates private companies, ahead of the pricing. “IPO investors may well be attracted to the names, market leadership position and growth potential.”

High Valuation

GrubHub processed more than 135,000 revenue-generating orders each day in 2013, on average, its IPO filings show. Revenue rose 67 percent to $137 million last year.

At the IPO price, it will debut at a valuation of about $2 billion, or almost 15 times last year’s revenue.

E-commerce companies in the U.S. fetch an average of 2.5 times last year’s sales, while Internet services companies trade at over 6 times, data compiled by Bloomberg show. GrubHub lists its competitors as traditional restaurants, which trade at much lower valuations. The Bloomberg U.S. Full-Service Restaurant Index, which includes Buffalo Wild Wings Inc. and Darden Restaurants Inc., trades at about 1 times sales.

GrubHub was founded in 2004 by its current Chief Executive Officer Matthew Maloney. Its backers, including Spectrum Equity Investors LP and Warburg Pincus LLC, are also selling shares in the IPO, filings show.

Citigroup Inc. and Morgan Stanley are managing the IPO. The shares will be listed on the New York Stock Exchange under the symbol GRUB and are expected to begin trading Friday.

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GrubHub Inc., which lets hungry city dwellers order food online, raised a higher-than-expected $192 million in an initial public offering, after pricing the shares above the marketed range.The company, which runs websites including Menupages.com and Seamless.com, and its...
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2014-15-03
Thursday, 03 Apr 2014 07:15 PM
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