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Kraft Recalls Macaroni and Cheese on Reports of Metal Pieces

Thursday, 19 Mar 2015 12:39 PM


Kraft Foods Group Inc. is recalling more than 6.5 million boxes of its signature macaroni and cheese after customers reported finding small pieces of metal inside.

Kraft was contacted by eight customers about the situation, though no injuries have been reported, the Northfield, Illinois-based company said in a statement. The recalled products, which came from a specific production line, were shipped nationwide in the U.S., as well as to some South American and Caribbean countries, Kraft said.

“We believe a piece of stainless steel got wedged in a metal piece of equipment, which may have generated friction that resulted in small pieces of metal potentially falling into the product,” said Joyce Hodel, a spokeswoman for the company.

Kraft shares fell 1.7 percent to $60.65 as of 11:34 a.m. in New York. The stock was down 1.5 percent this year through the close of trading Tuesday.

“Consumers who purchased this product should not eat it,” Kraft said. “They should return it to the store where purchased for an exchange or full refund.”

The recall, which involves a total of 242,000 cases, brings a black eye to a company already coping with sluggish sales growth and a management shake-up in recent months. Kraft, whose brands include Miracle Whip and Oscar Mayer, split off from the global snackmaker Mondelez International Inc. in 2012.

Kraft said the recall was limited to 7.25-ounce (0.2- kilogram) boxes of original-flavor macaroni and cheese with an expiration date between Sept. 18 and Oct. 11. The boxes also feature the code “C2,” which refers to a specific production line, directly below the date. Some of the pasta was also included in multipacks, Kraft said.

“We deeply regret this situation and apologize to any consumers we have disappointed,” the company said.

To contact the reporter on this story: Craig Giammona in New York at cgiammona@bloomberg.net To contact the editors responsible for this story: Nick Turner at nturner7@bloomberg.net James Callan

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Kraft Recalls Macaroni and Cheese on Reports of Metal Pieces
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Thursday, 19 Mar 2015 12:39 PM
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