Tags: big tech | google | facebook | artificial intelligence | ai | chatbot
OPINION

AI Bots Could Cost Google, Facebook 30% Market Share

AI Bots Could Cost Google, Facebook 30% Market Share
(Dreamstime)

George Mentz By Tuesday, 12 March 2024 01:56 PM EDT Current | Bio | Archive

In the dynamic realm of the internet, search and social play a pivotal role in navigating the vast expanse of information available online. Among the trailblazers of search engines, Google, Bing, Yahoo, and Facebook have emerged as prominent contenders, each charting its unique trajectory in the market.

Google and Facebook, without question, ascended to dominance in the years since 2003. They have both innovatively used PPC Pay Per Click technology for serving ads, and already employed transformative Artificial Intelligence (AI) 20 years later for searches.

Remember, Google has the largest market share of search at over 90%, and thus Google and Facebook have the most to lose. AI chat services have the potential to revolutionize user interactions and advertising strategies. Further, AI may give the user the anonymity and composite facts to receive a mosaic of broad but accurate information and research.

In 2003, Google solidified its stronghold in the search engine market, marking a pivotal shift from AltaVista's reign. This transition was propelled by Google's unparalleled search algorithms and user-centric interface, which delivered more rapid, precise and relevant search results. Concurrently, Google recognized the lucrative potential of online advertising as a revenue stream. Harnessing PPC/CPC technology, Google pioneered the concept of serving targeted advertisements alongside search results, fundamentally reshaping the digital advertising paradigm.

Over the last 20 years, Google’s success hinged on the use of other people’s trademarks, intellectual property, and copyrights from those who list their links and websites on Google’s directory. Facebook also depends on your family name, pictures, photos, bio data, ideas.

Twenty years later, the irony is that AI will be able to mine and serve up “copyright free” data compiled from the search engines that have freely profited from and utilized others IP Intellectual Property, articles, copyrights, and ideas.

Interestingly, Facebook has pivoted away from promoting activities that discuss philosophy, politics or religious dialog since the election meddling disputes. Thus, Facebook may be losing eyeballs and becoming more of a place to share and see baby pictures or travel photos.

The integration of advertising technology empowered Google and Facebook to deliver ads tailored to the context of users' search queries or bio-data, thereby enhancing the efficacy of advertising campaigns.

This innovative approach not only propelled Google and Facebook to unprecedented profitability but also catalyzed significant advancements in digital marketing strategies. By capitalizing on the vast volume of searches conducted on its platform, Google emerged as the undisputed leader in online advertising, with a substantial portion of its revenue derived from ads.

Strangely, with the new fraud cases in New York, Google and Facebook may be subjected to advertising and sales taxes (backtaxes), while AI may be able to avoid these taxes with affordable, fee based software fees and sales.

Despite Google and Facebook’s dominance, the emergence of Artificial Intelligence presents novel challenges and opportunities. AI technologies, including natural language understanding systems and chatbots, have the potential to revolutionize user interactions and information retrieval processes.

With the advent of AI-powered chat services, users can engage in conversational interactions to access information, conduct transactions, learn skills, seek advice, and seek assistance seamlessly. Presently, Google employees may be having a hard time keeping up with ChatGPT and Bing Chat in the midst of layoffs.

I remember back in 1988, I had coffee with staffers that had worked for the national campaigns and top White House officials. These staffers got up every morning at 4AM to compile important news, information, and data so as to brief the leaders of the free world each morning. Today, this exercise of gathering keyword specific analysis, data and essays can be done “on the spot with AI”.

Several notable AI chat services have entered the market, each offering unique capabilities and functionalities. ChatGPT, Bing Chat, Google Bard, Character.AI, YouChat, Socratic, and JasperChat are among the prominent players in this burgeoning or free chat and research space.

Furthermore, the new AI chat systems possess the capability to mine and scrape real-time data from various online sources, including search, social, political websites, financial information, weather data, government databases, and sports platforms. This ability to aggregate information in real-time renders traditional search and social media somewhat obsolete and potentially biased.

Users increasingly perceive search results as curated and manipulated, particularly regarding politically sensitive topics. This perceived bias and censorship have led to user dissatisfaction, prompting a shift towards AI chat services that offer more diverse and factual information.

Moreover, countless numbers of left-wing federal government employees have recently been caught assaulting & tampering with political opposition, news and social media results. 40 got felonies for this type of behavior during Watergate. Sadly, search engine and social media executives were complicit in this election fraud and tampering.

Here are 10 reasons why Google & Facebook may lose market share:

  1. Enhanced User Interactions: AI chat services offer conversational interactions that are more intuitive and user-friendly compared to traditional search engines, potentially drawing users away from Google.
  2. Real-Time Data Mining: AI chat systems have the capability to scrape real-time data from various online sources, providing users with up-to-date information that may not be readily available through social, video, and search results.
  3. Anonymity and Privacy: AI chat services may provide users with greater anonymity along with better research privacy compared to Facebook & Google, as they do not heavily rely on personalized user data for delivering results, thus appealing to privacy-conscious users.
  4. Diverse and Factual Information: Users perceive search and social results as potentially biased and curated, particularly on politically sensitive topics. AI chat services, on the other hand, offer more diverse, randomized, and factual information, mitigating concerns about bias.
  5. Revolutionizing Advertising: AI chat services have the potential to revolutionize advertising strategies by offering personalized and contextually relevant ad placements, thereby attracting advertisers away from typical search engines by offering better pricing offerings.
  6. Intellectual Property Concerns: A Search Engine’s success relies on utilizing trademarks, intellectual property, copyrights and meta data listed on its directory. AI's ability to compile and serve "copyright-free" data poses a threat to search and social’s business model and may lead to a loss of market share.
  7. User Dissatisfaction: Perceived bias and censorship in Google's search results and Facebook-User-Posts have led to dissatisfaction, prompting a shift towards anonymous search & AI chat services and Social Media such as RUMBLE that offer a more transparent and unbiased information retrieval process. Additionally, AI output may also be more driven by macro-content rather than just micro data. If there is not a leading anonymous search engine now, there may be a new one emerge in the next 24 months. While DuckDuckGo and Startpage are nice search anonymous engines, ChatGPT or X could make a new one that could dominate quickly.
  8. Adaptation to Evolving Technology: To remain competitive, Google and Facebook and other leaders must adapt strategies and embrace AI technologies to enhance user experiences and maintain relevance in the face of changing consumer preferences.
  9. Brand Loyalty Shift: With the rise of AI chat services, users may develop brand loyalty towards these platforms, shifting away from search and social as their primary source of information and interaction. Further, if BING AI or other AI systems have better APPS for iPhones, that will also cause market share problems for Google and Facebook.
  10. Investment in AI Advertising: As businesses and individuals increasingly invest in AI advertising due to its effectiveness and ability to generate brand awareness and click-throughs, Facebook & Google may face stiff competition from AI chat platforms in the advertising space.

This past week, we saw a quote from Elon Musk claiming that he may be introducing a new email system for “Twitter” or X users. Also, there is nothing stopping X or ChatGPT from offering related services such as video, social media, or some type of MySpace. This is important as there are only a few key ways to market online which include: Website Eyeballs, PPC Pay Per Click Ads, Texts to Phone, Videos, Notifications from Websites and APPS, Email Systems, Social Media, Alerts, APS, etc.

In 2003, I co-authored several of the first peer review articles with Dean Whiteside on search engine recruiting for academia at the time when Google was launching and expanding their new CPC Cost Per Click or PPC system. The reason Google initially started to become so dominant in the early 2000s was that their search page and results would be served up much faster than their competitors.

Similarly, the AI Chat Systems such as Open AI/ChatGPT have become dominant due to their simplicity, speed, and generalized accuracy.  What is amazing is that the AI systems generally overcome legal is and Facebook with IP compliance costs. What is amazing is that AI could theoretically rebuild an entire Wiki Encyclopedia in a matter of days with images and citations.

Honestly, I will be the first to tell you that AI Chat systems need SME’s or Subject Matter Experts to review data, but overall, the AI Chat systems are fun, mostly accurate, and are probably more factual that regular search engine results at this point.

Dynamic data changes quickly, and if you or your family member is writing a paper on certain issues such as state or federal law, we need to make sure the data is “up to date”. Thus, no matter what, we will continue to need SMEs for any important information. With that being said, as an author of over 100 books, nobody is sure if the publishing agencies can survive the AI expansion and dominance when readers can get the information now or free instead of paying for a publication online.

Will AI take over the production of the television news with Avatar-Anchors? Will AI reduce or expand the number of music artists and book authors? We are just touching the surface of the capabilities, however, writers, producers, directors, SME reviewers and such will still be required.

Nonetheless, I do remember meeting with a founders of one of the world’s largest online weather websites, and they were tapped into real-time government weather and catastrophic data. Thus, having access to “real time” accurate data will be the key to trusted AI results and expansion.

Even Steven Jobs implied years ago that he could create an APP/Application overnight that could have a large search and social market share.  Thus, those who control the data and the phones have a clear advantage. Sadly, we are at a point in time where the USA Antitrust laws have not slowed down the “market share” issue yet, but CEOs are clearly aware of the challenges.

In conclusion, Google and Facebook’s journey to dominance in the search and social market has been characterized by innovation and technological prowess. However, the rise of AI poses both challenges and opportunities for the market leaders.

To remain competitive in the evolving digital landscape, Facebook & Google must adapt its strategies and embrace AI technologies to enhance user experiences and maintain relevance. Moreover, AI chat services have the potential to revolutionize advertising strategies, offering personalized, highly targeted, and contextually relevant marketing placements.

As businesses and individuals increasingly invest in AI advertising, the landscape of digital marketing and competitive pricing is poised for significant transformation in the coming years.

________________
Commissioner George Mentz JD MBA CILS CWM® is the first in the USA to rank as a Top 50 Influencer & Thought Leader in: Management, PM, HR, FinTech, Wealth Management, and B2B according to Onalytica.com and Thinkers360.com. George Mentz JD MBA CILS is a CWM Chartered Wealth Manager ®, global speaker - educator, tax-economist, international lawyer and CEO of the GAFM Global Academy of Finance & Management ®. The GAFM is a EU accredited graduate body that trains and certifies professionals in 150+ nations under standards of the: US Dept of Education, ACBSP, ISO 21001, ISO 991, ISO 29993, QAHE, ECLBS, and ISO 29990 standards. Mentz is also an award winning author and award winning graduate law professor of wealth management of one of the top 30 ranked law schools in the USA.

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GeorgeMentz
In the dynamic realm of the internet, search and social play a pivotal role in navigating the vast expanse of information available online.
big tech, google, facebook, artificial intelligence, ai, chatbot
2174
2024-56-12
Tuesday, 12 March 2024 01:56 PM
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