Tags: ford | mulally | europe | plants

Ford's Mulally: Europe Has Too Many Auto-Assembly Plants

Thursday, 06 September 2012 03:37 PM

Ford Motor Co. and other automakers in Europe are coming to grips with the need to reduce factory capacity as car sales collapse in the region, Chief Executive Officer Alan Mulally said.

“Europe had a lot of issues in the past and people did a lot of things to subsidize the industry,” Mulally said Thursday in an interview in Amsterdam. “But you’ve got to size to the real demand so you can profitably grow. People are realizing we all need to deal with that reality.”

Automakers in Europe have enough factory capacity to build 18 million vehicles a year, Mulally said. Auto sales in Europe have collapsed to their lowest level in 17 years and are running at less than a 14 million annual rate.

“Clearly, this is a structural issue,” Mulally said, adding that Ford has no announcements to make yet on how it will deal with its overcapacity.

Ford is utilizing just 63 percent of its factory capacity in Europe, according to Morgan Stanley. In order to be profitable, auto factories must operate at 80 percent of capacity or above, analysts have said. Ford has said it expects to lose more than $1 billion in Europe this year.

“What they need to do is reduce capacity by at least 20 percent,” said Adam Jonas, an analyst for Morgan Stanley, who estimates Ford’s European losses could reach $2 billion this year.

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Thursday, 06 September 2012 03:37 PM
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